1. To understand the good, the bad, the ugly, the colourful that comes with the diversity of a billion people.
2. To have the best launch and sustenance strategy for the brand, with measurable goals
3. To create the most suitable communication and content plan for the Indian markets
4. Someone needs to analyse all that data to see what’s working and what’s not.
5. To have the right-fit partnerships and the right brands to work with you.
6. To help the sales guys make the right pitch
7. Who’s gonna keep a watch on the brand guidelines, guys?
8. To identify and track competition
9. Because you need us, okay?!
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