Earlier this week, Kylie Jenner dropped a line of camouflage-themed items, including camo swimwear, on The Kylie Shop.
Jenner seemed super excited for the new line...
...and there were definitely some cute looks!
The only problem? Kylie's line eerily resembles that of PluggedNYC, a clothing brand sold on ASOS.
And making things even MORE interesting is the fact that Jenner has worn items from PluggedNYC before.
Designer Tizita Balemlay, the creative force behind PluggedNYC, spoke to BuzzFeed about her relationship with Jenner — and her thoughts on Kylie's new line.
Balemlay — whose clothing has been worn by other celebs like Rihanna and Jhene Aiko — said that "hundreds" of people started tagging her and her brands when Kylie announced her camo line.
People online were quick to point out the similarity between Kylie's work and PluggedNYC's line.
A family full of unoriginality
LIKE HOME GIRL REALLY TRIED IT
And Balemlay posted this side-by-side to her personal Instagram with a pretty searing caption.
It also looks like Balemlay might have posted the email exchange between her and Jenner's stylist regarding the camo swimwear, only to take it down:
The black owned company that Kylie stole her camo clothes idea from is posting the receipts of when Kylie ordered f… https://t.co/Q0b3Vgu57T
BuzzFeed has reached out to Balemlay to confirm whether or not these screenshots are real.
Jenner has been criticized in the past for appropriating and/or stealing the work of other women, especially women of color.
Of course, neither Kylie nor PluggedNYC were the first to rock camo swimwear — *COUGH DESTINY'S CHILD COUGH* — but does something seem fishy here?
