This "larger Bagel Bite" hopes to capture some customers during their non-peak-pretzel eating hours. Coming from what is essentially a dough making company they could actually pull this off since pizza is mostly dough, but it could also fail miserably.
They describe it as:
A savory version of the famous, sizeable Cinnabon circle with melted cheese, pepperoni, and tomato sauce on top.
Someone go to their Atlanta store this Saturday and let me know how they are, will yah?