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How To Scoop A New Employee Hire With Twitter

Twitter's new recommendation engine might be a bit too good. Reporters: pay attention.

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This is @MagicRecs, Twitter's recommendation account that DMs you to tell you that some of the people you follow have retweeted or followed a particular person. The goal is to get you to follow more people and see tweets you may be interested in.

You could conceivably follow everyone from an organization — or even create a dummy account to do this with and set DM alerts to your phone and wait for @MagicRecs to deliver you the scoop.


Contact Samir Mezrahi at

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