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Did You Receive A Congratulations Email From Shutterfly This Morning?

You are not alone.

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Lots of people woke up this morning to find a congratulations email from Shutterfly, except that none of them had anything to celebrate.

What the heck @Shutterfly? I'm pretty sure I've been a customer since 2005 and definitely don't have a "new arrival"

Michael Weisel@MichaelWeisel

What the heck @Shutterfly? I'm pretty sure I've been a customer since 2005 and definitely don't have a "new arrival"

09:21 AM - 14 May 14ReplyRetweetFavorite

People have turned to Twitter to complain about it.

@Shutterfly Got a "Congratulations on your new arrival" auto-email. What new arrival? & what if I choose not to have kids, or am infertile?

Ross Currie@jobu215

@Shutterfly Got a "Congratulations on your new arrival" auto-email. What new arrival? & what if I choose not to have kids, or am infertile?

09:32 AM - 14 May 14ReplyRetweetFavorite

.@Shutterfly Why did I just get a "Congratulations on your new arrival" email from your company? I'm not pregnant or adopting. #notexpecting

Jennie Matthews@mykidsfault

.@Shutterfly Why did I just get a "Congratulations on your new arrival" email from your company? I'm not pregnant or adopting. #notexpecting

09:16 AM - 14 May 14ReplyRetweetFavorite

Email targeting gone wrong! Thanks @Shutterfly but The only "new arrival" in my life is an order from Sephora.

Alison Webb@ali_webb

Email targeting gone wrong! Thanks @Shutterfly but The only "new arrival" in my life is an order from Sephora.

09:11 AM - 14 May 14ReplyRetweetFavorite

BuzzFeed has reached out to Shutterfly for comment.

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Contact Samir Mezrahi at samir.mezrahi@buzzfeed.com.

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