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    27 TikTok Products From Small Businesses You'll Want To Buy ASAP

    Including a delicious spice blend you'll want to add to all your meals, a splurge-worthy WFH setup, and the coolest pet carrier ever.

    1. A genius sandwich bread dispenser reviewers say helps keep loaves of sandwich bread fresher longer (think: weeks) because it's 2023 and it's time we finally put an end to that annoying moment of discovering green spots a few days after grocery shopping and having to throw away half the loaf. 

    A reviewer using the rectangular bread dispenser to pull out a fresh loaf
    An image of the rectangular bread holder with a loaf inside

    Buddeez is family-owned, based in Missouri, and sells home goods!

    Check out the Buddeez bread dispenser on TikTok!

    Promising review: "The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and I don't quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!" —DRMcQuaig

    Get it from Amazon for $12.49

    2. A set of antimicrobial toothbrushes featuring "floss" bristles that provide a deeper clean by actually reaching between your teeth (bye bye little food bits hiding in there) and are formulated with nano-silver, aka it self-cleans yucky-ness left behind on your bristles after you brush. Your other toothbrushes simply cannot relate!!!

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord / BuzzFeed

    Mouthwatchers sells antimicrobial toothbrushes, fluoride-free toothpaste, as well as bundle sets and travel-sized options! 

    Check out the Mouthwatchers toothbrush on TikTok!

    My colleague Emma Lord owns this toothbrush and loves it! Here's what she has to say about it: 

    "I personally just bought this and love it just after the first few days of use! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively." 

    Get a pack of four from Amazon for $16.06+ (available in four colors and multicolored pack). 

    3. power scrubbing cleaning kit you can attach to your drill and get to work in making your living space look brand freakin' new.

    Reviewer using the brush to clean grime out of a tub
    one of the brushes attached to a drill next to a shower pane with half still fogged up and the other super clear

    Drill Brush is based in New York — its founder is a former technician living with carpal tunnel who started the company to create products that'll allow folks like him to clean pain-free.  

    It comes with three different sizes and shapes of brushes. The bristles won't scratch and are good to use on tubs, sinks, baseboards, fiberglass shower enclosures, shower door tracks, and porcelain. BTW, the drill isn't included, but you can find a bunch of great ones on Amazon!  

    Check out the drill brush on TikTok!

    Promising review: "I bought this on a whim because my walk-in shower is just a pain to clean. I'm 51 and I guess I've just been old school with how I clean, so I was hand scrubbing it for years. The FIRST time I used this to clean my shower, it took five minutes AND it scrubbed my shower cleaner than it has been in years. In the corners, the floor, the glass door, everything came out squeaky clean. I'm NEVER cleaning my shower by hand again." —Terry

    Get it from Amazon for $17.99+ (available in several brush stiffness levels).

    4. magical blush oil that reacts to your skin's pH levels and instantly provides you with a natural-looking flush — time to break up with whichever blush you were using before this, they simply cannot compare. 

    editor dabbing clear blush on cheeks as it changes color to pink
    The green and orange bottle of blush
    Emma Lord / BuzzFeed

    Youthforia is Asian woman-owned and sells cruelty-free makeup formulated with clean and vegan ingredients — so clean, you can wear it when you sleep! 

    Check out the Youthforia BYO Blush on TikTok

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 or Amazon for $35.99

    5. A laundry stain remover so you can say adios to messes on clothes, furniture, linens, and more with ease AND with a plant-based ingredient you'll feel good about.

    Puracy is family-owned, based in Texas, and sells plant-based cleaning products!

    Check out the Puracy laundry stain remover on TikTok!

    Promising review: "For whatever reason, I am ALWAYS spilling things on my shirts and I cook every night (sometimes I remember the apron, sometimes I don't). My clothes are a mess by the end of the day. I'm not proud of it, but there it is. I have tried EVERYTHING there is to remove stains and this is the absolute BEST thing out there. (There is simply not a major stain remover that I have not tried.) The only thing close is a long pre-soak (I mean like six hours) in Oxyclean. With Puracy, you get the best result by doing it well in advance, but for me that is another plus because I would far rather spray them when I put them in the hamper than do it all at once just before I do the laundry. It seems to get everything out and I've never had any trouble with damaged fabric. I don't really review very much, but this is seriously outstanding." —NYC Buyer

    Get it from Amazon for $7.99+ (available in two size and two styles).

    6. A storage container that can hold up to five slices of leftover pizza and comes with divider plates you can use to reheat your leftover 'za in the microwave. Leftover pizza has never tasted so fresh. 😍

    the pizza container in yellow
    Amazon

    Pizza Pack is the small biz that sells this awesome pizza container!

    Check out the pizza container on TikTok!

    Promising review: "It's always a pain to put away leftover pizza. It never seems to work. UNTIL THIS PRODUCT!!! I am very happy with my purchase. It's easy to keep the pieces separate from others and you don't have a large bulky box letting your crust dry out. You can use it for one piece or several — it is very easy to expand. The best part is that it is very easy to clean. Storing the Pizza Pack when not in use doesn't take up a lot of space either. Try it." —B. Cirincione

    Get it from Amazon for $25 (available in six colors). 

    7. veggie chopper for those who wanna cook homemade meals, but are so daunted by the thought of prepping the ingredients, they're already ordering Seamless a fourth night in a row.

    Reviewer putting a potato on a flip top lid cutter and bringing the lid down to chop it into pieces
    the veggie chopper in white

    Fullstar specializes in super useful kitchen gadgets!

    Check out the Fullstar veggie chopper on TikTok!

    Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer

    Get it from Amazon for $34.99.

    8. A baseball cap that'll finally allow you to wear your hair in a high pony at the SAME time. No more settling for low ponytails or worse...wearing your hair down just so you can wear a hat.

    Model showing back of the hat where there's a cross hatch design to support a high ponytail
    Model wearing a blue version outdoors in workout gear
    Vimhue / Etsy, @vimhue / Via www.instagram.com

    Vimhue is woman-owned, based in Arizona, and sells caps designed with ponytails in mind.

    Check out the Vimhue baseball cap on TikTok!

    Promising review: "Love this hat so much! I already ordered another one in a different color for myself and one for a friend! I live in Texas near the Gulf and it’s summer — really humid and really hot. I walk 3–4 miles outside most days and I’d been wishing for a hat that allowed for a high ponytail so I could keep my hair off my neck to not get as hot/sweaty. Decided to Google it and found this and was thrilled! The X straps are easy to adjust and it fits great and is breathable. And it’s super cute!" —mlp06h

    Get it from Vimhue on Etsy for $29 (available in 25 colors). 

    9. A portable home office so you can quickly make any surface a suitable workstation — whether it's your local library, favorite coffee shop, or the kitchen counter, this thing is gonna make the permanent or hybrid remote work thing sooo much better. 

    a white briefcase open to show spots for a laptop, chargers, a dry erase board, and storage
    Product image showing the side of it to show the small and large storage compartments

    Worky sells an awesome array of products perfect for those who WFH. 

    Check out the Worky station on TikTok!

    Promising review: "I've had my Worky for three months now and have loved it. I love that everything is in one place and then I can close it up and work disappears. The compartments are great for tucking away piles of paperwork, the multiple charging outlets are convenient, and the LED lights are helpful on Zoom calls when lighting in the room are not ideal. Everything in one place, simple and convenient. Just the way I like it." —Amy

    Get it from Amazon for $134.98

    10. A set of reusable (machine-washable!!!) Swedish dishcloths that can replace up to 15 rolls of paper towels (yes, 15!!!), are great to use on most surfaces, and are 100% biodegradable. 

    Skoy Enterprises is woman-owned, based in California, and sells environmentally friendly kitchen products!

    Promising review: "I saw these on TikTok and had to order them as I love products that reduce my carbon footprint! I am very impressed and recommend 100%!" —Emilia

    Get a set of four from Amazon for $7.99 (available in 14 color variations). 

    11. A flexible power strip featuring a 5-foot extension cord you simply arrange to your needs/liking. Goodbye to all the other power strips you own, they just couldn't compete with this genius invention. 

    Reviewer holding pink power strip with separate squares for three outlets and two USB chargers
    The strip in white reconfigured in a square shape

    iJoy sells a variety of tech accessories, speakers, and headphones.

    Promising reviews: "I saw this on TikTok, so I ordered one. I absolutely love it. Everyone needs one in their life." —Dani Jo Stengsar

    "I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It's worth every penny. I turned around and bought two more. I am about to buy my fourth one. Love this!" —Pond P. 

    Get it from Amazon for $19.99 (available in four colors). 

    12. A Dan-O's seasoning combo because it has a cult-following and for good reason. Made with spices like rosemary, garlic, onion, and lemon and orange peel, this low-sodium blend is free of gluten and sugar and makes a delicious addition to meats, veggies, sauces, and more!

    two jars of spices
    the seasoning on a steak

    Dan-O's Seasoning specializes in delicious spices. 

    Check out the Dan-O's Seasoning above and more flavors on TikTok!

    Promising review: "I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go-to seasoning." —Heartcri

    Get a pack of two (one original, one spicy) from Amazon for $13.98.

    13. Wad-Free, a truly wonderful creation that'll stop bed sheets from getting all tangled and twisted in the washer and dryer. In turn, this will help ensure that your sheets, and the other items that frequently get caught in them, come out cleaner. I don't know about you, but I'm all too familiar with finding a soaking wet sock or shirt caught in the crevices of my bed sheets and having to put them back in the dryer and it's SO.VERY.ANNOYING!

    the wad free pads attached to a bed sheet
    Amazon

    Wad-Free is woman-owned and was featured in Shark Tank where it got offers from both Kevin and Lori and ultimately made a deal with Mr. Wonderful, himself.

    Promising review: "THIS ACTUALLY WORKS!!!! I saw a TikTok about these and decided to order. Sheets balling all up in the washer and dryer has been a pet peeve of mine for forever. I was super skeptical of these, but I tried it, and it works as advertised! It’s a little on the expensive side IMO, and that’s kinda holding me back from purchasing a second set, but they really do work." —StrangerThings

    Get a set of two from Amazon for $19.99 (also available in a set of four).

    14. A magnetic purse hanger because if you're a bag-lover, chances are you're also familiar with the struggle that is going to a restaurant or a public restroom and having no place to put your pocketbook! All you have to do with this is attach the metal hook to your bag and use the magnetic hook against a metal surface to hang your bag!  

    A reviewer's handbag magnetized to a bathroom door hinge
    Models hanging their bags on table legs and chairs from the magnet

    Bagnet is woman-owned and sells magnetic bag holders and phone slings.

    Check out the Bagnet bag holder on TikTok!

    Promising review: "This is the best bag holder ever! I was completely blown away, the magnet is SO strong. Works in so many places: in restrooms (try the hinges if the door isn't metal), at restaurants (on tables, chairs, even under the table), at the gym to hold my water bottle and keys so they don't end up on the floor. But my absolute favorite place to use it is on my car! I can attach it to the side of my car while I unlock it without having my hands full and leaving me vulnerable. If you have ever felt nervous trying to fumble with all your stuff while trying to unlock your doors in a dark parking lot, you need this! My only regret is that I didn't know about it sooner. I am going to get one for everyone in my life for Christmas. Any person who carries a bag should have one (or two). Seriously, it's life changing​." —robert rodriguez

    Get it from Amazon for $19.49+ (available in 17 styles). 

    15. And while we're on the topic of magnetic solutions, a super cool and useful stove shelf you simply put on top of your stove and boom — instant additional storage space for things like spices, oil, and anything else you may need!

    a stove with the shelf along the top and spices sitting on it
    Amazon

    StoveShelf is based in the US and sells various options of shelves for your stove.

    Check out the StoveShelf on TikTok!

    Promising review: "There was no set up. Take it out of the box and place it on the stove. The magnets are very strong keeping the shelf fixed in place. The magnets are raised allowing air flow underneath preventing the shelf from heating up. Sizing was perfect. I love it!" —Amazon Customer

    Get it from Amazon for $39.99 (available in three sizes and in six finishes). 

    16. A sleek pet carrier that both pet paw-rent and fur baby will like. This clear carrier allows them to ride nice and comfy AND with a view while allowing humans the ability to transport their pet more easily (goodbye bag carriers) AND in style. 😎

    Cat in a see through pink-accented wheeled carrier
    A cat in the green accented version

    Vetreska sells super cute pet products!

    Check out the pet carrier on TikTok!

    Promising review: "I got these for my cats. They are inside boys and when I use the harness in the fenced backyard they tend to eat grass. My ginger is a rotund 19 pounds but this contraption fits his extra large bod with room for him to turn around and check out the ladies." —angjas97

    Get it from Amazon for $89.99+ (available in four styles). 

    17. A set of colorful wineglasses to bring nights spent inside polishing off your favorite vino with your besties to a whole new level of fun. 

    six stemmed wine glasses in translucent pale pastel colors
    A reviewer unboxing the glasses and showing them stacked on a table
    Amazon

    The Wine Savant is based in New York and sells an assortment of barware! 

    Check out The Wine Savant rainbow wine glasses on TikTok!

    Promising review: "I love the colors of these glasses. They aren't too pigmented. The shape is nice and I believe they are a good fit for both red and white wines. I’m very pleased with this purchase." —Amazon Customer

    Get a set of six from Amazon for $69.95 (available in four other styles). 

    18. An extremely cool display shelf you're gonna wanna add to cart ASAP if you're a vinyl-lover. Why not turn your love of music into some unique home decor?!

    white vinyl shelf that reads
    the same vinyl shelf holding a vinyl record and hanging on wall while being displayed above a record player
    Record Racks / Etsy

    Record Racks is based in Round Rock, Texas and sells vinyl record displays.

    Check out the vinyl record shelf on TikTok!

    Promising review: "Such a cool little shelf! We are already getting compliments and it is a much better solution than putting the sleeve of the album that’s playing on top of the record player!" —Alex

    Get it from Record Racks on Etsy for $17.99 (available in 14 colors).

    19. A bacon bin because the struggle of trying to find a free can or a container to pour grease in when cooking up your favorite breakfast food is way too real. Now you have a reusable designated spot. You're welcome.

    bacon grease being poured into the red bacon bin, which is next to a plate of bacon
    Amazon

    Talisman Designs sells baking gadgets and kitchen tools!

    Check out the bacon bin on TikTok!

    Promising review: "This thing is awesome. Big enough to hold plenty of grease without taking up a ton of space. I keep mine in the butter compartment of my fridge next to the butter. I poured the grease right from the pan, still very hot, right into it, and popped the lid on and put it in the fridge. Next time I needed some grease, I scooped some out with a spoon, no muss no fuss. Much better than the glass jar I was using. My only warning is if you get it out when people are visiting keep an eye on it. It's so cute and so good at its job everyone will want one. This is an awesome gift idea. The little box it comes in is so cute with its little piggie face sticking out. Anyone who cooks with grease will love this." —John Dollard

    Get it from Amazon for $15.99+ (available in two sizes).

    20. A fabulous nail polish for giving yourself a holographic manicure. How incredible is that?!

    A model with holographic white nails
    Mooncat

    Mooncat is woman-owned and sells vegan and cruelty-free nail products.

    Check out the holographic nail polish on TikTok!

    Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color. The way the light dances off of my nails, the sun shining off the polish, the prismatic guess have me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well. We love this polish and will be picking out a few more. This is the ONLY polish that we use now." —Johnine L.

    Get it from Mooncat for $15

    21. A handy little dish that doubles as an egg cracker AND a spoon rest to make whipping up brekkie clean, easy, and shell-free. 

    the spoon rest
    before and after photo of messy egg on left and clean egg on right
    Amazon

    Crack'em is veteran-owned and sells this genius little egg dish. 

    Check out the egg cracker spoon rest on TikTok!

    Promising review: "I absolutely cannot believe I'm doing this. I got this because I am ALWAYS having to pick out the shell when I crack an egg, whether for breakfast or my baking. Since buying this, I have cracked dozens of eggs without ANY shells in it. To say I am happy is an understatement. If you don't have one you should rush to get one. We are going to get them for wedding gifts when we know that the couple loves to do their own cooking. Kudos to whoever thought of this. It works perfectly, every time." —Edwin Myers

    Get it from Amazon for $11.95 (available in five colors).

    22. A satin pillowcase bound to make you wonder how you made it this long without this as part of your bed setup. This cooling silk case provides benefits for your hair (like reducing dryness and tangles) and skin (such as keeping your lashes and brows intact). 

    Model laying on the pink pillowcase
    Amazon

    Kitsch is woman-owned, based in LA, and sells hair products!

    Check out the Kitsch satin pillowcase on TikTok!

    Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷

    Get it from Amazon for $17.99+ (available in two sizes and in 12 styles). 

    23. A jar of chili onion crisp — a condiment for any and every food item you can think of. Add it to eggs, pasta, sandwiches, dumplings, hummus, and so.much.more. 

    model eating noodles with the jar of chili crisp on the table
    A soup dumpling topped with the chili crisp on a spoon
    Fly By Jing, Fly By Jing

    Fly By Jing is Asian woman-owned and sells delicious sauces, dumplings, and spices.

    Check out the chili crisp on TikTok!

    My colleague Britt Ross loves this chili crisp! Here's what she has to say about it:

    "Ever since my sister introduced me to this life-changing condiment, I've slathered it on pretty much everything I could think of — from roasted vegetables and noodles to seafood and popcorn. It's got a kick, yes, and while I'm a big fan of spicy food, the thing I love most about this chili crisp is that it also has great flavor that doesn't get overpowered by the heat, which happens with so many other spicy sauces. That deep savory flavor comes from ingredients like fermented black bean, shallots, mushroom powder, ginger, and seaweed, so it's no wonder it's become my go-to pantry staple when I want to zhuzh up my dinner. PS: Some people even swear by it as an ice cream topping!" 

    Get it from Amazon for $14.99 (available in two sizes and an extra spicy version) or Fly By Jing for $15.

    24. A watch in the form of an adorable (and stylish!) ring. If you're someone who avoids wrist watches because of their heavy feel, this little cutie is here in the nick of time to come to your rescue!

    model wearing the silver watch ring on their finger
    model wearing various watch rings
    Mystique Craft Studio / Etsy

    Mystique Craft Studio is based in London and sells super cute and unique accessories and home goodies!

    Check out the super cool watch ring on TikTok!

    Promising review: "So cute and super fast shipping!! Also didn’t expect the watch to ACTUALLY work, and it does! I’m blown away and can’t get over how much I love this ring. ❤️" —Niki U

    Get it from Mystique Craft Studio on Etsy for $15.52 (available in six colors).

    25. A collapsible travel cup so you can head to work in the morning with a fresh cup of hot java to sip on during your commute and easily fold it down and store away in your bag at the end of the day for a mess-/bulk-free trip home. 

    A small pink coffee cup with a lid
    The coffee cup folded to the size of a hockey puck

    Stojo sells reusable and collapsible kitchen/travel products!

    Check out the Stojo collapsible cup on TikTok!

    Promising review: "I take my lunch to work and during midday I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don't have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. It's not a stainless vacuum cup, but it does hold its temperature better than your typical gas station or coffee shop cup. Plus you have the advantage of being able to reheat your drink in the microwave, which you can't do with a stainless cup. Washes easily too. If you want a 12-ounce cup that keeps your drink hot or cold for a long time, this isn't the cup for you. But if you need something practical that will keep your coffee warm for 30–45 minutes, can be reheated in a microwave, and collapses to the dimensions of a tall hockey puck, this is a good purchase. You'll have it for years." —ViciousCycle

    Get it from Amazon for $14.95+ (available in four sizes and 24 colors). 

    26. A cord organizer for attaching to the back of appliances and keeping their wires neatly rolled up when not in use. BRB, buying one for every single kitchen gadget.  

    A gray oval-shaped rubber adhesive with two prongs attached to a slow cooker with the cord wrapped around it
    The adhesive stuck to a fan with the cord wrapped around it
    Amazon

     Tidywrap specializes in these handy appliance cord organizers. 

    Check out the cord organizer on TikTok!

    Promising review: "I got this for my minimalist husband who hates getting 'things' for gifts almost as much as he hates clutter. He was practically giddy after we installed several of these on various kitchen appliances. It’s not just storage — but moving the appliance around from its storage location to the countertop is a nicer experience. He was seriously swinging around a food processor with one hand saying, 'This is so much neater!' To each their own I suppose. For us normies, it does exactly what it’s supposed to. Easy to stick on, I like that it holds the plug neatly as well. I would love if it came in white, but the gray is a nice neutral." —Elizabeth L

    Get a two-pack from Amazon for $19.99

    27. Reusable cloth towels prepared to tackle spills, messes, or anything else you'd typically use paper towels for minus all the paper waste. 

    model in a colorful sweater holding a whale-print reusable cleaning towel that's on a wooden roll
    Marley's Monsters / Etsy

    Marley's Monsters is family-owned, based in Eugene, Oregon, and sells eco-friendly home goods!

    Check out these reusable cleaning towels on TikTok!

    Promising review: "I have a 4-year-old and a 2-year-old. These are great for drying hands, wiping up spills, wiping hands and faces, cleaning a messy table after a meal, wrapping a snack or sandwich, I could go on and on and on. The mix of patterns is perfect and it's always fun seeing which one is next. They cling together to roll up so easily and they stay super soft through washing (we've had the cloth wipes for over four years now)." —SJEmber

    Get a 24-pack with a wooden holder from Marley's Monsters on Etsy for $96 (available in mixed solids, mixed prints, or white) or Amazon for $64.99 (available in 18 colors).

    Reviews have been edited for length and/or clarity.