Is it just us, or are there a heck of a lot of "emotional Christmas ads" going around this year? We're talking about those big budget adverts with slowed-down covers and storylines designed to make us well up and... buy stuff.
This year, however, it feels like we've been bombarded with heartwarming Christmas ads about present-giving and finding your inner child, each designed to pull at our heartstrings and get us talking at the proverbial water-cooler!
Well, since there are so many this year, we thought it behoved us as BuzzFeed writers to rank every single 2021 Christmas ad from epic fail to total tearjerker.
Note: We've only included Christmas ads that fit the John Lewis mould and which air in the UK.