Are You Guilty Of Following These SEO Myths?

In the world of Digital Marketing, more specifically the world of SEO (Search Engine Optimization), there are a lot of pieces of information that are constantly floating around, which have no truth to them whatsoever but still refuse to die down. These tidbits of information are so genuine sounding that you would not even be able to tell the difference if they are true or false. We can call them the “Undead lies” or even “Undead Myths” whatever you prefer. Here we have gathered some of the most common misconceptions about SEO (Search Engine Optimization) that have been floating around and just refuse to go away.You can look for online solutions who can get the job done for you.

Content is all you need

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This is one of the biggest misconceptions of SEO (Search Engine Optimization) that “Content is king”. This is not completely false as you need content, but saying it is king is a bit far fetched. You can call content a valuable business partner to design, links and usability. You cannot be successful with either one without the other. Content is incomplete without proper links and you can't just go around posting links without any real content.

Content and links can be referred to as a good burger. You can consume the buns without the patty or the patty without the buns but it will not be as good as it is together.

Speed is not that important

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A while ago, Google mentioned that when all other factors are equal, then and then only will the page speed be considered as a tie-breaker. While it is true, it does not mean that speed is completely irrelevant to the success of your website. We are not talking about cutting down the 5 second loading time on your website to 2, we are talking about cutting down the loading time if it is in the ’20s and then watch the traffic erupt on your website. If the loading time is above 20 seconds and you manage to get it down to under 10 seconds then your site is bound to witness a massive increase in traffic if all the other criteria are met.

Speed is very important as it can make or break your sites relationship with your customers as user experience is also a major factor that will affect your traffic.

Links are dead

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Spoiler alert, no they are not! We just do not understand why people still have this misconception about links. You can literally have the best content in the whole world but without the correct links, you will not get the traffic that your content deserves. Remember the burger analogy, your content is not going to be enough to be able to attract more traffic to your website. It is the links that you use with your content that is going to get the job done. Until and unless you have links which you got from some nefarious methods or are illegitimate, you are good to go.

Links are not even close to being dead. But, if you and your friend are linking to each other’s content then it is not going to do any favors to you or your friend. The links need to be relevant, they need to be legitimate and mean something, if your links are coming from unrelated pages or are not natural, then it just won’t help you or your website at all. Or, if building links take too much time, you can look for online solutions who can get the job done for you. But whatever you do, just don’t ignore the power of high authority backlinks.

The optimal keyword density myth

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Gone are the days when content included white ink on white background in order to stuff as many keywords as possible in the content in order to rank it higher in Google. Google got a hell of a lot smarter and just decided to get rid of the “keyword stuffing” as a legit practice and made sure that content creators are not able to fool the SEO (Search Engine Optimization) that easily.

It is not against the rules to put any word as many times as you want on a page, but it just does not guarantee a good ranking on Google anymore. As a matter of fact, you can find a lot of pages that do not have their keywords on the whole page getting good ranking. They can rank through great links, image tagging, etc. It has become more and more important to make relevant and good quality content and get relevant links if you want your web page to rank high in Google searches. Do not waste your time placing the keyword multiple times and spamming your content with it.

SEO is Voodoo

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This is it then huh folks. This is what we have come to. If you have not heard about this myth then consider yourself very lucky. This is one of the favorite excuses that is given by bad SEO practitioners to their clients when they have charged a ton of amount to get their website to rank and ultimately don’t.

The bad practitioners love to give this reason and keep this myth going to make excuses for the lack of results when things do not go their way. If you decide to hire an SEO (Search Engine Optimization) professional, you will know what kind they are by just talking to them for some time and you will figure out if they are about to give this world-class excuse for their shortcomings or not.

A good practitioner will always keep up with the changing algorithm of SEO (Search Engine Optimization). Google does not publish about the details of the ever-changing information, but, the well informed SEO professionals always have a good idea and an understanding with the ever-changing algorithm. They will know what they need to do in order to bring a website in compliance with those algorithms and increase the sites ranking.

Post 5 pictures on Social media and you will get ranks!

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The Social media, if done correctly, is bound to get you a great amount of exposure. This exposure in return can get you citations and links. Finally, these citations and links will get you a better ranking on Google. But, this does not mean that posting on Social media is directly helpful in getting you a good ranking. Social media is not going to get you any links, but it might encourage others to get you links and there is also the possibility that a social media post might escape the ecosystem and give you a true site link. But, it is highly unlikely to happen.

You need to keep in mind that Social media is all about the visibility of your content and it does not have anything to do with ranking. If you are able to get people to share your original content and link or mention your website in such a way that Google will consider it as a “link”. This is what real SEO (Search Engine Optimization) is.

We really hope we were able to cover the most common myths that you might be guilty of following and were able to set things straight. Do not waste your time considering any of those myths and keep your SEO (Search Engine Optimization) strategy myth proof and real.

If you have any other popular or weird myths that you want to share with us then feel free to comment below and share the weirdest myths you have ever come across about the SEO (Search Engine Optimization).