It was the beginning of 1998, and Daler Mehndi was a sad man. Critics refused to acknowledge his talent, and wrote off all his success to the use of attractive women in his videos.
Instead of sulking, Mehndi decided to shut them down by making "Tunak Tunak Tun" – a high-art music video that featured no props, no sets, and no human beings other than four dancing Dalers.
In the most awesome clapback in Indian music history, the track became one of the biggest Indipop hits of all time. The legend had proven he needed no one but himself to sell his music.
Mehndi moved on and created several other 🔥 tracks. But with broadband internet just taking off, "Tunak" was still slowly reaching new audiences every day. The song hadn't even begun hitting true virality yet.