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This Viral Selfie Is Proof That You Don't Have To Be Fair To Be Lovely

"The faces of India they won't show you."

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It's no secret that Indian culture, society, and people are obsessed with fair skin, and equate it to beauty.

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Crores of rupees are spent on ads and celebrity brand ambassadors annually to promote the message that fairness is a superior asset.

But, perhaps, none has been as viral as this selfie that a woman took with her cousins a year ago.

facebook.com

The image, titled "The Faces Of India They Won't Show You", was uploaded on a Facebook page called The Uncanny Truth Teller 2 page two weeks ago, and has been shared over 40,000 times already.

The photo was originally posted on Instagram by Singapore resident Abirami Ravichandran Pillai, as part of #UnfairAndLovely – a global campaign to celebrate dark skin.

Instagram: @abi_thepooja

"I had no idea a simple selfie with my cousins would go so viral. At one point, I was uploading a picture to my Instagram, as I do. The next thing I know, it's being shared on Facebook a few thousand times," Pillai told BuzzFeed.

You can read more about the #UnfairAndLovely campaign here.

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