People Are Boycotting Flipkart For Its Racist Portrayal Of The Gorkha Community In A New Ad
The ad features a child wearing a traditional Nepali cap, portraying a watchman named Bahadur.
On August 21, Flipkart released a new ad titled "Sahebji’s Jogging Shoes" that has since come under a lot of fire from the Gorkha community.
The ad features a child actor wearing a Bhadgauley Topi (a traditional Nepalese hat), portraying a security guard named Bahadur.
The Indian media has always faced criticism for resorting to racist stereotypes while portraying the Nepalese community, most often depicting them as watchmen or security guards.
Flipkart's ad has, unsurprisingly, also received severe backlash online, with commenters making their anger very clear.
Many users have announced that they will be boycotting Flipkart.
People have also written angry blogposts calling out Flipkart.
Members of the Gorkha community have now taken Flipkart and its founders, Sachin and Binny Bansal, to court and asked for the ad to be taken off air.
Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!