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This Ad For A “Unisex Washing Machine” Has Led To Some Hilarious Reactions

"Finally, a victory for male equality everywhere!"

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Their new campaign revolves around the fact that their machines are so simple to use that "even men can do the washing, easily".

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But not everyone seems to be on board with it.

In case you were holding your breath for it, India's first unisex washing machine is here. Filed under #BeyondWTF

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India's first Unisex washing machine!!! Wait, what!? https://t.co/NH0BqMEg4W

The ad has led to some hilariously sarcastic reactions.

Finally, a victory for male equality everywhere! https://t.co/lnQHn2p3FO

Finally I can use that electric motor housed in metal that worked only with 2 X chromosomes. A win for Men's rights https://t.co/HetPzRQrFl

Can someone pls break the news to my husband that all these years he's been using a washing machine meant for women? https://t.co/LNOeyUDBr0

Some were amused by the ad's inherent implications.

Ah well,they really NEEDED to simplify the washing machine functions because, admit it, men are dumber. Yes? @jestme https://t.co/kkmQGGBBbV

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Pls see the TV commercial, apparently women understand how buttons works, men need it to be simpler (read dumber) https://t.co/6TNJIK6NeZ

So that means we men cannot operate other washing machines? Lloyd, I take offence! https://t.co/1Vp3CbTa9b

While others were just confused.

I didn't know washing machines were gender specific until now 😨 https://t.co/gDmz2bTiaQ

What is a unisex washing machine? My washing machine doesn't ask my gender every time I use it. #bakwaasadvertising https://t.co/G6RS4MuVea

Okay, now we need to tell men that the machine is UNISEX to make them wash clothes!! Didn't know that!! https://t.co/PPF8drL3QL

But for all the progress the ad seems to want to hint at...

From the 50s advertising slogans of "so simple that even women can use it", to this. #feminism #win :-/ https://t.co/BzTKXLmD0t

Things haven't changed all that much in the industry.

@jestme @chennaikaran not to worry. Unisex machines still need detergent that's 'as good as mom's hand wash?!?'

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