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This Photographer Travelled Across India And Asked Strangers To Smile For These Heartwarming Photos

Say cheese.

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While on a trip to Bikaner in December 2013, Mumbai-based photographer Jay Weinstein spotted a man he decided not to shoot because he seemed too intimidating. However, the man later himself approached Weinstein asking to be clicked.

"‘Smile’, I called out. And he was transformed. His face radiated warmth, his eyes sparkled with a humor I had completely missed. Even his posture softened. I knew then what my next project would be," Weinstein wrote in a Facebook post.

"The project was designed to be minimal and leave what people take away from it, up to them. We did not want a message or a call to action as we are surrounded by constant messaging and advertising," Weinstein told BuzzFeed.

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