A lot of readers noticed something amazing in The Times of India this morning. In the first 11 pages of today's edition, 10.5 were just ads.
I know who is have a great Diwali - TIMES OF INDIA
In fact, in the entire issue, 14 entire pages were ads. For contrast, 20 carried actual news.
TOI today did the IRL version of a 5-minute long unskippable YouTube ad.
Welcome to Diwali sales season, everyone.
What should be PAGE ONE in any respectable newspaper is actually PAGE NINE in today's Times of India (Delhi edition).
That's right. These are pages 1-3 of the October 13 edition of the paper.
These are pages 4, 5 and 6
Pages 7 and 8 aren't any different.
In fact, you have to get to page 9 to get the first bit of actual news in the newspaper. (And even half of that page is an ad)
But then, normal service resumes on pages 10 and 11 again.
ToI's finance department right now, probably.
