We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A vegan shampoo and conditioner formulated with coconut oil and papaya extract to quench your hair's thirst while detangling curls, resulting in shiny sleek strands that'll put a bounce in your step — and your mane's.
The formula also includes 100% aloe vera and is free of sulfates, parabens, mineral oils, silicones, and synthetic dyes.
Promising review: "First of all, it smells AMAZING and the curls you get right after washing are simply beautiful. You don’t have to use much product for superior results, so even though the bottle looks small, it lasts a while. I’ve spent twice as much and not been as satisfied. It’s my absolute new favorite thing and I highly recommend." —Courtney Logan
Get it from Amazon for $14.68.
Looking for ringlet-friendly hair products? We've got these curly hair shampoos you should def check out.
2. A revitalizing shampoo and conditioner you can consider the embodiment of Gatorade...but for your hair since it uses vitamins and electrolyte minerals to keep your lookin' ~fresh~ every wash.
The formula is free of sulfates, silicones, parabens, phthalates, gluten, dyes, and it's vegan and cruelty-free.
Promising review: "I usually use the coconut and African marula set and decided to give this a shot. They're pretty similar, but I found that this set smells and feels lighter. I have curly hair, so the mega moisture from this works wonders in keeping my curls hydrated." —tiara hetz
Get it from Amazon for $16.49.
Prefer low-maintenance? Here are some hair products for those who air dry their locks.
3. An anti-thinning shampoo and conditioner? Oh yeah, you can thank the aloe based formula infused with nettle extract, pumpkin seed, and black cumin seed oil for promoting hair growth AND preventing spilt ends. Consider this your secret weapon in the shower.
Promising review: "This is an amazing product with visible effects! Looking back at pictures of myself, I can definitely tell my hair has gotten longer and thicker! It’s definitely worth the price and I will use this shampoo for the rest of my life." —Karolina
Get it from Amazon for $29.99+ (available in two sizes).
We've got some more curl-friendly products to add to your bathroom cabinet.
4. A 7-in-1 shampoo and conditioner, which basically means it can do it all. Strengthening? Check. Volumizing? Check. Hydrating? Double check. AND it'll prevent frizz and split ends leaving you with soft and shiny hair you'll instantly want to post on the 'gram.
The ingredients are ethically sourced, vegan, cruelty-free, sulfate-free, silicone-free, and paraben-free.
Promising review: "Love, love, love using Coco and Eve! After just the first wash, I could feel the difference. My hair is softer, stronger, frizz-free, and feels amazing. The value for the money is fantastic and I use the shampoo and conditioner hydrating cream in combination with the elixir, which smells amazing! The creamy texture of the conditioner feels so luxurious during application. Dry, frizzy, dull hair no more." —Bridget D.
Get it from Coco & Eve for $49.80 (get it for $39.50 and save 21% when you subscribe. You'll also receive free shipping!).
5. An apple cider vinegar shampoo and conditioner that will balance your scalp's pH and promote hair growth so you can wave "Bye, bye, bye" to dandruff and thinning hair.
Promising review: "I literally have never used a shampoo/conditioner this amazing! Where have you been all my life??? It makes my hair so unbelievably soft and shiny, and it’s helping my hair grow!! I don’t just mean longer I mean thicker — like getting those thinner areas, which, as a 39-year-old woman, hair starts coming out in larger chunks if you know what I mean. The apple cider vinegar obviously has a very slight odd smell as vinegar does, but it does not stick around. My hair smells amazing afterwards and the conditioner adds to that — giving it a coconut-apple smell. If you have dry skin like I do, scrub a small amount of conditioner in your scalp, and scrub hard! It gets rid of any dryness or dry flakes. I promise you, use this regularly as described and you will see results. My hair is down to my butt. It’s stronger, shinier, and overall healthier. Been using for about 10 months now." —Kbelle🧚🏻♀️
Get it from Amazon for $23.36.
6. A moisturizing shampoo and conditioner for curls, which uses ingredients like vitamin B5 to increase moisture retention and strengthen your locks, so you can run your fingers through your hair *without* worry of breaking it in the process.
There are no harsh detergents or parabens, sulfates, petrolatum, lanolin, or artificial colors. TGIN is a small black and woman-owned shop located in Chicago, Illinois, that produces curly-hair-friendly products.
Promising review: "So thankful I have finally found what my hair has been longing for. This is an awesome product for multiple types of hair (I have 4a, b, and c in my head, and this product has moisturized and defined my waves and curls. I love it! The whole line." —A. Renae
Get it from Amazon for $23.99.
You may want to check out these straighteners for thick hair, too.
7. A gluten-free shampoo and conditioner over 16,000 (!!!) reviewers are calling out for taking their strands from dry and brittle to soft and sleek in as little as one wash. Can we say a miracle worker???
Promising review: "This product is better than the cabinets FULL of high dollar salon-only products I've used. It doesn't weigh down my natural curls and saves me a ton of money." —Amazon Customer
"Love this shampoo and conditioner! I have straight, flat hair that gets greasy-looking quickly, but this shampoo makes my hair look healthy, voluminous, and clean. I used it for a while and switched to another volumizing shampoo/conditioner and regretted it. I switched back to this set and remembered why I liked it so much to begin with. My boyfriend can tell the difference in my hair as well. Very noticeable. Highly recommended." —Erica
Get it from Amazon for $9.98+ (available in eight scents).
8. A thickening shampoo and conditioner for anyone looking to add some va-va-voom to their locks — this will do the trick! How? It uses ingredients like spirulina extract, biotin, and hydrolyzed collagen to stimulate hair growth.
Promising review: "I never write reviews but this one is a must! Every time I wash my hair I’ve been losing clumps of hair. I’m in my mid 40’s and have never had issues with my hair. I’ve felt hopeless until this shampoo and conditioner. From the very first try, I noticed very little hair loss while washing my hair. I blow dried and also noticed just a few strands on my brush. Fast forward, it’s my third time using this product, and not only am I only losing like five strands, but my hair feels fuller, more manageable, and super shiny. I threw away all my other shampoo and conditioners. I’m so very happy to have found this product and believe I’m on a good road to fuller healthier hair. Yay!! BUY THIS!!!" —H.V.
Get it from Amazon $29.99.
9. An Olaplex shampoo and conditioner, which is truly like a salon in a bottle. It's THAT effective — especially if you have color-treated hair, this formula will quite literally breathe new life into your strands.
Promising review: "I cannot describe the way the shampoo smells and makes you feel. It feels like you’re washing your hair in a luxury shower. Leaves hair smelling and feeling soft. I have 4c hair so that in itself is a hard task! It will for sure be a staple in my hair wash days." —Fancy
"Where has Olaplex been all my life? Wow. I’m a brunette who’s been slowly transitioning to blonde via all over baby lights. The one thing I hated about the blonde is the damaging bleach leaving my hair looking and feeling frizzy, and dull. I have always had super soft and shiny hair naturally. I debated quitting the blonde because I missed my hair texture, but then found this product as well as the deep conditioning repair. WOW, just wow. My hair is almost completely blonde and just as soft and shiny as before I began my blonde journey! So pleased!" —Your Average Shopper
Get it from Amazon for $60.
10. A custom shampoo and conditioner personalized specifically for your strands through a quiz you take beforehand. You can choose everything down to the color of the formula to the strength of the scent, ensuring your strands get nothing but the goods.
Promising review: "I have tried numerous shampoos and conditioners to manage my dreadlock-like curly hair. My hair has always been coarse, dry, and thick as well as unruly, frizzy, and difficult to manage. From my first wash with Function of Beauty, I noticed a difference. It is truly incredible how much more manageable and beautiful this product has made my hair!" —Daniel
"I love this product I have two different sets: one for my natural curly days and one for when I straighten my hair. I love the lather the shampoo makes. My oily hair can now go up to five days between washes. I have used this for going on three months and love the peach scent. Very happy so far. I also ordered the body wash and lotion. The lotion is so thick and goes a long way! I love it all so far." —Michelle Vick
Get it from Function of Beauty for $29.99+ (available in two sizes).
11. A Redken purple shampoo and conditioner brassy locks won't stand a chance against as it uses color theory to turn your mane from a rusty orange to gorgeous ashy blonde that'll look salon fresh.
Promising review: "A good quality purple shampoo is hard to come by. Many of them dry your hair out, don't lather, or the color doesn't last. The Redken purple shampoo is my favorite (and I've tried a lot). It lathers well, is pretty moisturizing, and it work really well! If I did it enough days in a row, my hair would be gray, but I love it! Takes all the brassiness out for at least a week after one use." —BCan2
Get it from Amazon for $48.
Keep your hair alive with these products for color-treated hair.
12. A tea tree shampoo and conditioner whose natural ingredients will soothe and nourish your roots — like a spa treatment for your scalp.
13. A L'Oreal Paris repairing shampoo and conditioner, which will replenish your dry damaged strands with a boost of hydration — AKA a tall drink of water for your dehydrated locks.
Promising review: "I have dry, damaged, color-treated hair and this shampoo and conditioner makes my hair feel like silk. It’s better than some of the very expensive shampoos and conditioners I have tried." —Tina D.
"I am a black woman with 4C hair texture who lives in the dry desert, and let me tell you something...this is not only a brilliant alternative to some of the more pricy hair products, but this is it. If you're like me and don't like to spend all kinds of time testing out this product and that product, trying to find the best product for your hair needs — just try this line, it is brilliant. Try it and stay consistent with your hair routine, and I promise you will see a healthy head of hair on your head — and your wallet will thank you." —LVCece
Get it from Amazon for $15.99.
14. A Pantene rose water shampoo and conditioner your strands will thank you over for its ability to restore hair's natural keratin proteins and prevent pieces from splitting or ~breaking up with you~.
Promising review: "I have fine, thinning, long hair, and most shampoo and conditioners leave a film and residue that just weigh my hair down. This particular formula is the only kind that makes my hair feel alive, bouncy, and shiny. I have tried very expensive brands and this is equal to, if not better than those brands. I highly recommend this particular shampoo and conditioner." —nmhug
Get it from Amazon for $20.99.
15. A L'Oreal Paris curl shampoo and conditioner other haircare products will be eyeing in jealousy as it soaks your locks in total hydration that will stick around for up to 72 hours!
Promising review: "This is perfect for my natural curly hair. I have waves and kinks, and tried loads of different shampoos and styling products. I now use this whole line including the drying creme. My curls are soft, shiny, and defined. It's easily reactivated with water if you don’t wash daily or add more of the styling creme." —L. Craft
Get it from Amazon for $15.71.
16. A shea butter shampoo and conditioner that'll act like a time machine for your hair as it works to nourish and remove product buildup from weeks of styling.
17. A paraben-free shampoo and leave-in conditioner designed with a squeeze top for easy application on dreadlocks that'll penetrate deep using tea tree oil to soothe your scalp AND keep frizz from ruining your perfect hair day.
The formula uses all-natural, vegan, and color-safe ingredients.
Promising review: "I absolutely LOVE this product line. I've been natural since 2012, and this shampoo and conditioner have cut down my hair wash time by A LOT and leaves my hair looking amazing!" —Michelle
Get it from Amazon for $25.99.
18. A frizz control shampoo and conditioner that won't leave you in ~tangles~ as it smooths your mane and prevents miscellaneous strands from standing straight up.
19. A detangling shampoo and conditioner by JVN that uses a gentle gel-like formula you'll be doing cartwheels over for how bouncy it leaves your curls, AND it reduces frizz by 56%. Need I say more?
Promising review: "The scent is AMAZING! I have over processed, color treated hair, and after using this product for a few weeks my hair is back to being super soft and shiny. I LOOOVVEEE it! It works better than the expensive salon brands, and is way cheaper! Definitely try it out." —Michelle jarvis
Get it from Amazon for $42.
20. A bamboo shampoo and conditioner whose natural ingredients will lift built-up residue and dirt, which is equivalent to hitting the reset button on your hair.
Promising review: "My hair was a little over-processed at the time, so I ordered these two to see if they would help repair the damage. After the first use, my hair had bounce and shine, and was a lot easier to style. I would highly recommend both of these products. The smell was amazing — a light scent like the spring air. I had to use very little to get the results I expected. I would purchase again!" —Feathersoft
"This product lathered well and smells great. My hair felt clean and soft, and I bleach my hair and have damage from extensions. I also suffer from allergies and today was the first time I walked out of the shower without being inflamed." —Erin Gerbic
Get it from Amazon for $15.99 (available in five styles).
21. A splurge-worthy white truffle infused shampoo and conditioner reviewers are obsessed with how amazing it smells. Like REALLY good — you'll want to bathe your entire body in it. Plus, it knows how to soak your hair in hydration that'll leave your hair soft enough to even impress your hair stylist.
I have really thick hair and some shampoo formulas feel too thin, which means I end up using more product and have to replace my shampoo more often. Not this duo though! A little goes SUCH a long way, like this stuff LATHERS. I can feel it coating each one of my strands and the smell is truly intoxicating. Not to mention, when my hair is dry it's so soft, bouncy, and shiny like I just came from the salon.
Promising review: "I didn’t realize just how dehydrated my hair was until I tried this. I love it so much and my hair feels so healthy — and the smell, I need it in a perfume." —Kateri C.
Get it from Goldie Locks for $75.60.
22. A Head & Shoulders dandruff shampoo and conditioner to douse your scalp in enough hydration you'll officially be able to say "Bye itch" for good.
Promising review: "I can’t believe it took me all these years to find this product. It is EXACTLY what I needed. Zero dandruff, moisturizing, smells great, and lathers. Not sure what else you want in a hair product. It feels like it was made for my curly dry hair." —drey
Get it from Amazon for $17.10.
23. A Chi reconstructing shampoo and conditioner whose repairing powers will have you saying "Breakage, what breakage???"
Promising review: "This shampoo and conditioner prevents my hair from breaking. I use hair styling products all the time, which, of course, causes damage to my hair. This combo product greatly lessens my hair breakage and the wonderful scent is definitely a plus!" —Misty Enchant
Get it from Amazon for $26.49.
24. A color-safe shampoo and conditioner for keeping your hair sleek and shiny because you shouldn't have to avoid the shower to maintain vibrant freshly colored hair.
Promising review: "I have been using the shampoo and conditioner for about a month now. I have frizzy hair and suffer from some hair loss as well as a thinning hairline. I was using Nioxin before this, which was also very good and immediately stopped hair loss, but it didn’t change texture at all. With Vegamour, my hair feels soft and luxurious. My hairline hasn’t changed much but it doesn’t look as thin as it did before. My frizz has gone and I’ve realized my hair has quite a curl to it. I only need a minute to go over it with a curling blow dryer and it looks absolutely great. I feel like I have my pre-gray hair back. The texture is amazing. I am planning on getting some for my mother as well." —farzeen s.
Get it from Vegamour for $86.
25. An eco-friendly shampoo and conditioner bar set that's TSA-accepted, which won't have you ditching your haircare products when you go on vacation. Plus, its nourishing ingredients will leave your hair *so* glossy and smooth, your friends will be begging to know what you use.
Promising review: "I’ve used these bars for almost three months now and they are my favorite things I’ve ever washed my hair with! Still using the same set all this time. My hair is soft and smells good. I was curious about the shape, but let me tell you it is HELPFUL! I’ve used another bar shampoo and conditioner, and was skeptical. I love this product! I will be ordering more probably in a month or two (that's about how much is left!) I have thick curly hair and definitely suggest this product!" —Robin warner
Get it from Amazon for $20.99+ (available in eight styles).
26. An almond milk shampoo and conditioner ringlets, coils, curls, and waves will welcome with open arms using a lightweight formula that won't weigh them down.
Promising review: "I love the entire product line. I have tried all of the shampoo and conditioner sets for volumizing, curl defining, detoxifying, and now the almond. This is by far my favorite scent — It left my bathroom smelling like an aromatherapy candle. The consistency is thick but doesn't overdo it on suds. The shampoo left my hair feeling refreshed and soft. For those with curly hair, I would definitely recommend it. The conditioner enriched my curly hair and as soon as I started rinsing it out, my curls were already forming in perfect ringlets and coils. My hair smelled amazing and I received a lot of compliments on my hair and the fresh scent!" —Kelly Eller
Get it from Amazon for $16.50.
27. A strengthening shampoo and conditioner natural and color-treated hair can appreciate for its ability to coat strands and keep those flyaways from, well, ya know...flying away.
Promising review: "Because I just recently got highlights and I also frequently go to the pool, I needed something to help restore my hair's health. I bought this bundle not too long ago and I can already feel and see the difference (along with the help of hair oil after shower of course). The smell of these two are subtle, but it smells pretty good. Reminds me of what they use at salons. Makes sense though, this is a salon-grade hair product." —AmazonShoppa
Get it from Amazon for $24.99.
28. A restoring shampoo and conditioner for getting your treated hair back into shape by using quinoa seed extract for bond repairing, resulting in total shake-worthy hair.
Promising review: "This shampoo and conditioner is simply the BEST for damaged/processed hair! I frequently like to experiment with hair colors, so I can be pretty rough to my hair. I try my best not to over process it, but it can still get damaged. This shampoo and conditioner are LIFESAVERS! I was looking into trying Olaplex or Redken Acidic Bonding shampoo. I feel like this does the job and for a way better price. I'm never going back to anything but this now!" —Oniongirl
Get it from Amazon for $29.99+ (available in two sizes).
29. A soothing Aveeno shampoo and conditioner to tame that mane using oats to soften strands into a silky texture that'll have you saying, "Wait, it this ACTUALLY my hair??"
Promising review: "My kids both have wavy hair that needs gentle shampoo and always need more moisture. Plus, we all have very sensitive skin and this set does a nice job on their hair — neither stripping it dry nor leaving it greasy. They don't get itchy from it and it smells amazing." —Em Baisch
Get it from Amazon for $13.42.
30. A color enhancing Nexxus shampoo and conditioner you'll adore for its ability to lengthen your colored hair's lifespan, saving you another expensive trip to the salon — and a lecture from your wallet.
Promising review: "I have a ton of hair: it's long and straight with highlights. So, I'm always on the lookout for a large value pack that will last. I love the Nexxus shampoo and conditioner combo because of the value and quality. I'm happy with the large bottles that last at least three months and this shampoo leaves my hair clean (meaning no funky residue), strong, and the color after many washes is still vibrant. I've ordered this product twice already and will most likely order it again. I love it." —Nancy Reyna
Get it from Amazon for $29.98.
31. A buildup minimizing shampoo and conditioner whose all-natural ingredients will leave you feeling all tingly — no, but actually, the spearmint oil will stimulate the scalp, while clove oil and nettle oil promote hair growth and blood flow.
Frederick Benjamin is a small Black-owned shop that creates hair, shaving, and beard products specially designed for the needs of melanated skin.
Promising review: "I've been using The Regimen for about three weeks now and already it's proven to be a terrific hair system. I have Type A hair, and oftentimes its rather difficult to manage and style. This product leaves my hair feeling clean and manageable, not dry and brittle. It smells great and feels extremely light. The leave-in conditioner is not thick and clogging. I highly recommend this regimen." —Chauncey S.
Get it Frederick Benjamin for $30.
32. A blue shampoo and conditioner brunettes will rave for its ability to eliminate brassy tones and revive your fabulous chocolate or raven black shades.
The brand recommends leaving in your hair for up to 10 minutes for the best results.
Promising review: "Absolutely love this product. My hair is extremely soft and moisturized. It does tend to stain your hands a bit though after use of shampoo, but it washes out very easily. Other than that, it works really well with dyed hair like purple, blue, and black! Love it!" —Samantha
Get it from Amazon for $40+ (available in two sizes).
33. A non-stripping shampoo and conditioner whose wheat proteins will stop frizz in its tracks, allowing you to show off your natural hair and *not* hide it under a baseball cap.
Crown Affair is a small woman-owned business that creates gentle haircare products that are cruelty-free.
Promising review: "I have fallen in love with all things Crown Affair! This has become a part of my everyday ritual. I look forward to washing my hair! The smell is so divine and makes me feel like I am at a spa. I am very sensitive to a lot of products, so I was a bit hesitant to try this. I was in search for a shampoo and conditioner for my wavy hair, and this has really helped my hair maintain my natural waves. It feels so clean and never feels like my hair builds up like other products!" —Hannah L.
Get it from Crown Affair for $65.
34. A purifying mint shampoo and conditioner from Aveda for you to finally ~ditch the itch~ and enjoy a silky, itch-free scalp you won't be able to keep your hands out of.
Promising review: "This shampoo smells great and cleans even better! Trying to find something that won't weigh my hair down, dry it out, or cause it to fall out has been a challenge. This leaves my hair soft, silky, and even seems to be helping with split ends." —katrina e.
Get it from Amazon for $46.75.
35. A pH balanced shampoo and conditioner that won't just lift away dirt, but will give your hair enough volume to go two to three days without a wash — or dry shampoo.
Promising review: "My hair has felt coarse my whole life. Now it feels like silk. Never imagined a shampoo and conditioner could make such a radical difference." —Mike from Boston
"I have 2A type hair and growing out a pixie cut, and found that many shampoos either dried my hair out to straw or I was a greasy helmet mess. This shampoo and conditioner takes a bit longer to work into my hair and scalp, but the end result is amazing — less frizz, very soft, and less oily. I typically need to wash my hair immediately after working out but found my hair was holding up even after a good sweat. And it doesn't take much — I'm finding that I can get away with less shampoos per week which is great for $ and hair health." —Michelle
Get it from Amazon for $34.95.
36. A shampoo and conditioner for color-treated hair whose plant-based formula will leave you with a glossy shine *so* bright you'll have to wear sunglasses just to safely ~take in the view~.
Promising review: "Love Beauty Planet is a beautiful product! I feel I’m really nourishing my hair with a product that makes my hair feel fuller and look beautiful. It feels so clean! The product was just as described! Thank you!" —Laura Camp-Brewer
Get it from Amazon for $29.98.
37. A scalp refreshing shampoo and conditioner low porosity strands will praise for its ability to lock in moisture from root-to-tip while removing product buildup, sweat, and other environmental factors.
Promising review: "I absolutely adore this product! It helps to control my very dry and flaky scalp, keeps my hair healthy, reduces breakage, and has lengthened the amount of time I can go between perms. Furthermore, because my hair is usually past the middle of my back or longer, I usually have to use a lot of shampoo product to ensure that it is thoroughly cleaned from root to tip. This shampoo takes less product and time to get through the full length of my hair. Thank you for creating a product that does what it promises and that is affordable! It has been a game-changer to my hair care routine." —Jade L.
Get it from Sienna Naturals for $46.
38. A coily hair shampoo and conditioner set that won't leave your coils feeling crunchy OR weighed down as it simultaneously moisturizes and cleanses your locks. I think you're looking at your next MVP beauty product!
Verelle is a woman and BIPOC-owned small shop that specializes in creating haircare products for folks with curly, wavy, or coily hair. It's safe on color-treated hair, uses vegan ingredients, and is silicone, sulfate, and cruelty-free.
Promising review: "I love Verelle! I definitely noticed my hair softer and have more defined waves/curliness to it after only one wash — and that's with just the shampoo and conditioner. Once I started using the after-shower products, it just got even more curly with little effort. I would highly recommend this product to anyone wanting a better product than generic drugstore brands, but don't want to pay the high prices of the customizable brands." —Amanda D.
39. A smoothie-inspired shampoo and conditioner, which uses papaya enzymes to help balance your scalp's oil production because the last thing you want is for your hair to match your favorite greasy fast food.
Briogeo is a Black-and woman-owned small shop creating hair products that empower and nourish hairs of every style. It's also sulfate and silicone-free.
Promising review: "I am SO happy to finally have found Briogeo shampoo and conditioner that works for me! Most of them have dried my hair out, but this mango and cherry shampoo and conditioner is FREAKING AMAZING. My hair isn't dried out, it's soft, and it lasts for days without my roots getting super greasy. I just can't say enough about this combo. Will definitely be re-buying!" —Christina S.
Everyone once they see your fresh mane:
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The reviews for this post have been edited for length and clarity.