On Saturday, Kris Jenner urged her nearly 10 million Twitter followers to keep an eye out Sunday night for a special announcement on Kendall Jenner's Twitter.
Make sure to watch @KendallJenner’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved. #bethechange #shareyourstory #changetheconversation #proudmom #finallyasolution #authenticity #mydaughterinspiresme #getready
The tweet featured these hashtags, leading people to think a reallllly personal, really deep announcement was coming:
"Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become," Kris wrote to Kendall in another tweet.
I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become.
Well, Sunday night came and this was the announcement. Yep, the announcement was that Kendall was the new face of Proactiv.
Welcome to the family, dahling! @KendallJenner is the new face of Proactiv 🖤 #weloveyoukendall #kendalldoesproactiv https://t.co/rCzA6qY6oM
First, let me be clear. Opening up about any struggle is super brave and important, and it's definitely a good thing Kendall is sharing this part of her life with people.
Like I complain about pimples all time and my mom just tells me to shut up?????? She never calls me brave or says I have a "raw story."
Anyway, people we're pretty annoyed by the announcement — especially considering how hyped up it was. Here are some of the best tweets about the announcement:
1.
wait..... Kendall Jenner's big announcement is that she's collaborating with Proactiv...???? LMFAOOOOOOOOOO
@KendallJenner where’s the deeply personal story sis
2.
So Kendall Jenner's announcement was a commercial for acne treatment I HAVE TO SCREAM
3.
@KendallJenner sis ... don‘t tell me that THIS is the announcement your mom tagged with hashtag „bethechange“ and hashtag „shareyourstory“ and hashtag „changetheconversation“ ?? girl i-
4.
Kendall Jenner is so disconnected that she made an ANNOUNCEMENT that her mom made sound so dire... about having MINOR ACNE.
5.
kendall Jenner’s “big announcement” is that she had pimples but doesn’t anymore because she uses proactive
6.
Kris Jenner really made everyone believe Kendall had a HUGE announcement - then Kendall spoke about her acne 👀 I can’t even deal 🤦🏻♂️
7.
everyone really thought kendall jenner’s big announcement was her coming out speech when it was actually about her acne
8.
Kris Jenner: Kendall is going to make a difficult but important announcement tomorrow! Internet: BI BI BI BI 🏳️🌈🏳️🌈🏳️🌈 Kendall: im the new face of proactiv! Internet:
9.
is kendall jenners announcement really that she has minor acne
10.
kendall jenner’s big announcement that made her “vulnerable” and “brave” was about her having acne ??? im-
11.
Kendall Jenner’s ‘big announcement’ was that she gets spots ? 😂😂😂 ok bitch I got announcements too then
12.
KENDALL JENNER’S ANNOUNCEMENT WAS AN ENDORSEMENT DEAL FOR PROACTIV..... Kris Jenner really has us sat by our phones all day....
13.
kendall jenner just hyped herself up about having a huge personal announcement about herself and how hard it is to come out, and the announcement is that she has acne..
14.
I can’t believe fell for another Kris Jenner PR event with this Kendall Jenner announcement
15.
*Me after waiting all day for Kendall Jenner to tweet her big announcement & then for her to play us all w/ her acne*
16.
me after hearing that the so called big announcement about kendall jenner was her having acne and joining proactiv
17.
Kendall Jenner’s announcement was that she has acne... she is so brave for sharing 😢