Ok, so we have Netflix.
They're both major streaming services with millions of subscribers, so naturally, they're competitors.
So, on Monday, Hulu tweeted this, throwin' a lil shade at Netflix.
Within an hour, Netflix replied with this tweet, and it went viral.
"Welcome to your tape" is a reference to the Netflix show 13 Reasons Why. The main character, Hannah, who killed herself, made a tape for each person she felt was responsible.
Netflix wasn't the first to make the joke:
Some people loved Netflix's clapback.
Others not so much.
And others said people were overreacting about being offended.
Even Wendy's weighed in (???):
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So, what's your take?
This post has been updated to reflect the BuzzFeed Style Guide's guidelines for language around suicide.