Well, since the video was released, Jeffree had gone pretty silent on social platforms. But now he's uploaded a video — called "Doing What's Right" — in which he essentially apologizes to James and addresses some of his own problematic behavior.
"I've been silent for a very long time, and I know that's very rare for me," Jeffree said. "I've taken a lot of time to do a lot of self-reflection. Now, in the past, I have been guilty of speaking out of anger, out of frustration, out of my emotions."
Jeffree then went on to apologize for believing and spreading rumors about James. "I would personally like to apologize to James Charles for the words that I've said and for my actions," he said. "If I was really close with someone, I should have had the ability to simply call them and ask and say, 'Hey, these are the things that are being said to me.'"
He added, "Instead, I didn't. I let people really gas me up and get me going behind the scenes, and I really fell for a lot of things, and I got really caught up in the hype."
OK, here's where it gets...strange.
Jeffree then went on to talk about issues that a lot of people found confusing and problematic. He brought up the deaths of Breonna Taylor, Elijah McClain and Black trans women.
This inclusion struck people the wrong way. Jeffree used it as a way to "escape accountability," one user said. "[BLM] is not a prop for you to use in order to clear your record."
It sparked heavy backlash on Twitter:
Jeffree has not responded to the backlash, but we will update you if he does. For more information and resources on the Black Lives Matter movement, click here.