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Jeffree Star's Newest Apology Video To James Charles Is Facing Backlash

"This is 'hijack-tivism.'"

By now you've at least heard of all the drama in the YouTube beauty community. But if not, I'll sum it up quick.

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YouTuber Tati Westbrook recently released a video, called "Breaking My Silence...," and in it she accused Jeffree Star and Shane Dawson of manipulating her into posting a take-down video of James Charles. You know, the infamous "Bye Sister" video.

Tati in her "Bye Sister" video

Well, since the video was released, Jeffree had gone pretty silent on social platforms. But now he's uploaded a video — called "Doing What's Right" — in which he essentially apologizes to James and addresses some of his own problematic behavior.

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"I've been silent for a very long time, and I know that's very rare for me," Jeffree said. "I've taken a lot of time to do a lot of self-reflection. Now, in the past, I have been guilty of speaking out of anger, out of frustration, out of my emotions."

Jeffree Star apologizing to James Charles

Jeffree then went on to apologize for believing and spreading rumors about James. "I would personally like to apologize to James Charles for the words that I've said and for my actions," he said. "If I was really close with someone, I should have had the ability to simply call them and ask and say, 'Hey, these are the things that are being said to me.'"

Jeffree saying he believed rumors about James Charles

He added, "Instead, I didn't. I let people really gas me up and get me going behind the scenes, and I really fell for a lot of things, and I got really caught up in the hype."

OK, here's where it gets...strange.

Jeffree then went on to talk about issues that a lot of people found confusing and problematic. He brought up the deaths of Breonna Taylor, Elijah McClain and Black trans women.

Jeffree Star bringing up blm and the injustices in the black/trans community in his video is the grossest form of manipulation and deflection I’ve ever seen. It’s a trend. The energy is very much “Let me add this so they know I’m not a racist.” #jeffreestar #doingwhatsright

This inclusion struck people the wrong way. Jeffree used it as a way to "escape accountability," one user said. "[BLM] is not a prop for you to use in order to clear your record."

sorry but jeffree star bringing up black lives matter to yet again escape accountability is so disgusting... blm is not a prop for you to use in order to clear your record. it’s an incredibly important movement and message and jeffree is twisting it to his benefit.

It sparked heavy backlash on Twitter:

the way jeffree star was silent on blm for the past month and a half and he has the audacity to use breonna taylor to distract the fact he’s a racist wow

you guys can’t seriously think that he talked about blm because he cares. where’s the petition links? the donation links? the carrds if it’s too hard to add separate links?? imagine being a jeffree star stan and stanning clown fuckshit like this

Jeffree Star really just used BLM to divert attention from his bad behavior, supported Shane Dawson, and plugged his make up line in an apology....? I hate it here.

The only part of Jeffree Star's video that you need to see: his attempt to use the death of Breonna Taylor, Elijah McClain, and other victims of a failed justice system... as a distraction from his makeup youtube drama. This isn't performative activism, this is hijack-tivism.

Jeffree has not responded to the backlash, but we will update you if he does. For more information and resources on the Black Lives Matter movement, click here.