You know Cole Sprouse. He's a famous actor with a reported net worth of $48 million.

And you know smoking. It kills more than 7 million people a year, according to the World Health Organization.

Well, a promo clip of Cole's interview on Call Her Daddy with Alex Cooper — which is now viral with 24 million views — showed Cole smoking as he answered a question about his breakup with Riverdale costar Lili Reinhart.

"Ooh, it was really hard. I know we did quite a bit of damage to each other," Cole responded. When Alex asked why the relationship ended, Cole took a looong puff of his cig and pondered. Like????

People were like, "Who is he trying to be?!?!?!?!"
Him smoking indoors like he’s French or something this is so… https://t.co/lb25I8dHmT
@nothnghppens It’s giving rich white kid pretending to be a tortured artist ☠️
The whole smoking inside combo was just not it.
he gives me the ick
Cole Sprouse smoking a cigarette INDOORS on a podcast is the cringiest thing ever
cole sprouse is so funny bro sitting indoors smoking a cigarette on call her daddy as if he’s mark twain and not the worst actor on a bad teen drama
why is cole sprouse smoking that cig like he’s bob dylan or something? bestie you’re literally on call her daddy https://t.co/kFMxCBEpIT
Some said it was actually a successful anti-smoking campaign:
he made smoking look incredibly unattractive like that's amazing https://t.co/avsbpCB13G
@nothnghppens Honestly he needs to be in some anti smoking ads cause he makes it look sooo uncool I’d quit