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33 Brilliantly Designed Wine Bottles

If picking a wine based on the label is wrong, I don't want to be right.

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1. These incredible labels written in braille.

Lazarus Wines is a unique winemaking project in La Rioja, Spain. The wines are produced by blind and highly trained winemakers with the idea that their heightened senses make a superior wine. The label, created by Spanish design firm Baud, is a lovely nod to those winemakers.


The perforated yellow label of De Bandera wine lets you pull strips away at the abstract interpretation of the Spanish flag and turn it into the regional Catalan flag. It was created by La Fonda Gràfica and is available in and around Barcelona.

5. This label that changes as you reach the bottom of the bottle.

This interactive conceptual design by Gemma Warriner highlights the eco-friendly practices of the producer — in this case, a commitment to help stop rising sea levels.


7. This colorful, geometric delight.

Motif's colorful collection of "fine art wines" tell you which wines are best depending on the time of day, including the Bixgrod – suitable for drinking from breakfast to 3:00 pm.


11. This bottle that suggests the perfect pairings.

The Tapas Wine Collection are Spanish wines that should — of course — be enjoyed with bread, ham, cheese, olives, almonds, and other tapas. The label mimics a chalkboard menu you might find at a tapas bar in Spain.


15. This concept that combines nature and technology.

This packaging was created by designer Lily Thury as part of a competition for Hungarian winery Csetvei Pince. The black and white wine leaves look like arial views of streets with the location marker representing the localness of the wine.

17. This anatomy lesson.

The cool thing about this bottle is there's not actually a label on it at all. The info is all contained in a little packet tied around the neck of the bottle, along with drawings you'd find in Gray's Anatomy. The design is the work of Pat Mehbrei and the wine is produced by RedHeads Studio in Australia.

18. This design that combines Spanish and Asian cultures.

This award-winning bottle was created by Spanish designer Eduardo del Fraile. The polka dots and hairstyle of the woman featured on the bottle are more Spanish, while the vertical text and the white face makeup are nods to Asian cultures.


25. These concept designs inspired by geography.

This concept was created by designer Rob Schellenberg, whose abstract designs are actually lines from topographical maps in Italy's winemaking regions. The corresponding numbers on the bottles refer to the approximate lines of latitude.


28. This colorful, prismatic design.

Designer Simon C. Page created this and other kaleidoscopic illustrations that feature on this conceptual packaging for fruit wines. The wines aren't available, but the illustrations are. Download them as free wallpapers from his website.


33. These curiosity shop-inspired labels.

Alpha Box & Dice wines are produced in Australia and are available while supplies last here. There's a variety for each letter of the alphabet, like Fog (F), Imaginarium (I), and Dead Winemakers Society (D).