The Web is an ever-changing industry. Every year, we see new tools, new frameworks, new technologies and of course, new trends. When it comes to user experience of a website, we are always in pursuit of improving it. This is mostly because improving UX means improving metrics, like conversion and bounce rate, which are important for a business. For this purpose, we don’t hesitate to test new UX trends on our website. For this reason we need to keep an eye on some recent UX trends and decide which to follow in 2017.