US Airways Just Tweeted Out One Of The Most Graphic Things You've Ever Seen A Brand Tweet

YIKES. This is very NSFW and US Airways is looking into what happened exactly.

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It all started during this pretty routine conversation with a customer:

@USAirways Unhappy that 1787 sat for an hour on tarmac in CLT because overweight, resulting in over hour late arrival in PDX...

Elle@ElleRafter

@USAirways Unhappy that 1787 sat for an hour on tarmac in CLT because overweight, resulting in over hour late arrival in PDX...

01:11 AM - 14 Apr 14ReplyRetweetFavorite

@ellerafter We truly dislike delays too and are very sorry your flight was affected.

US Airways@USAirways

@ellerafter We truly dislike delays too and are very sorry your flight was affected.

01:18 AM - 14 Apr 14ReplyRetweetFavorite

@USAirways yeah, you seem so very sorry. So sorry, in fact, that you couldn't be bothered to address my other tweets.

Elle@ElleRafter

@USAirways yeah, you seem so very sorry. So sorry, in fact, that you couldn't be bothered to address my other tweets.

02:10 PM - 14 Apr 14ReplyRetweetFavorite

The tweet was pulled down about an hour later, but it didn't stop it from spreading through Twitter very, very fast.

Lol at @USAirways i cant even rt it

I would HATE to be in PR for US Airways right now

Chinmay Vaidya@Chinmay_Vaidya

I would HATE to be in PR for US Airways right now

03:23 PM - 14 Apr 14ReplyRetweetFavorite

Pulitzer in feature writing goes to the US Airways tweet

Richard Lawson@rilaws

Pulitzer in feature writing goes to the US Airways tweet

03:19 PM - 14 Apr 14ReplyRetweetFavorite

Some people are saying @USAirways was hacked but it looks like an inside job.

Veronica de Souza@HeyVeronica

Some people are saying @USAirways was hacked but it looks like

an inside job.

03:19 PM - 14 Apr 14ReplyRetweetFavorite

They did acknowledge the tweet and apologized.

We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.

US Airways@USAirways

We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.

03:26 PM - 14 Apr 14ReplyRetweetFavorite

• The photo was actually tweeted at the airline earlier today.

• The photo was also trending on Reddit's very NSFW shock imageboard Spacedicks last week.

• The graphic picture is originally from a German-language amateur porn and shock site.

UPDATE: US Airways has cleared up some of the confusion around how the image was posted.

According to a spokesperson for the company, US Airways was attempting to flag an inappropriate tweet that contained the graphic image. In doing so, the pic.twitter.com URL was copied, as well. Then the graphic image was inadvertently pasted into a tweet sent to another user. While the two tweets were live they actually linked to each other. The airline's spokesperson said they're very sorry for what happened and that it was an honest mistake.

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

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