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This Guy Was Arrested After He Smashed Up All The iPhones In An Apple Store

Apparently he was protesting "consumer rights."

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On Thursday, a man walked into an Apple Store in the Toison d'Or shopping center in Dijon, France, armed with an iron ball used in pétanque — a French sport similar to bocce — and began smashing up iPhones.

Un mec détruit un Apple Store avec une boule de pétanque PARTIE 1

For context, a typical regulation pétanque ball weighs anywhere between 650 and 800 grams.


After a very long minute of the man causing damage, Toison d'Or security arrested the man. The bystander managed to film the arrest as well.

Un mec détruit un Apple Store avec une boule de pétanque PARTIE 2

The man's iPhone meltdowns have gone viral. Both videos have been retweeted several thousand times. A French comedy troupe parodied the video. In their version, a man goes into an iron ball store and tries to smash them with his phone.

À coups d'iPhone, un Français a détruit des boules de pétanque dans le Passion Pétanque de Dijon


Dear Apple, do NOT piss off French customers - this may happen.

les pro samsung on vous aime bien mais calmez vous quand meme

"The Samsung fans we like you but please chill."

According to Bien public, the local Dijon newspaper, the man was put in custody in the city's central police station on Thursday.

A police investigation has been opened. According to France Bleu Bourgogne, the cost of the damages caused were estimated to be as high as "several tens of thousands of euros."

When contacted by BuzzFeed France, the Dijon Apple Store declined to comment. Also, the shopping center and police department have not responded to requests for comment.

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at

Jules Darmanin est journaliste chez BuzzFeed News France et travaille depuis Paris.

Contact Jules Darmanin at

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