The idea behind it is to trick the Internet into thinking that Miley Cyrus contracted HIV.
The Cure For Miley Facebook page includes fake tweets from Liam Hemsworth and a "Miley fan" to spread around.
There are screenshots of fake CNN headlines.
And a fake CNN article.
There's a fake screenshot of a TMZ video.
And a bunch of #CureForMiley fan art.
The campaign is all over Twitter, with users spreading their own #CureForMiley fan art.
Including a fake FOX News screenshot.
They're also attempting to vote #CureforMiley comments to the top of her YouTube videos.
The result of all the photoshops being shared seems to be a pretty even split between users genuinely confused about it and ones who are in on the joke.
4chan's last Internet prank centered around the group voting for a "fat creep" named Charles in various radio contests across the country so he could meet Taylor Swift.
Ryan Broderick is a reporter for BuzzFeed News and is based in London.
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