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The Internet Hates Mike Jeffries, The CEO Of Abercrombie & Fitch

The CEO of Abercrombie & Fitch has made A LOT of people VERY angry over the last month.

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Mike Jeffries is the chairman and chief executive officer of Abercrombie & Fitch. Over the years he's been incredibly outspoken about the exclusionary practices of the company.

Dit is Mike Jeffries, CEO van #Abercombie & Fitch, zelf te lelijk om in zijn eigen winkels te werken.



Dit is Mike Jeffries, CEO van #Abercombie & Fitch, zelf te lelijk om in zijn eigen winkels te werken.

too right #MikeJeffries #hypocrite



too right #MikeJeffries #hypocrite

Which inspired an L.A. filmmaker to start the #Fitchthehomeless movement, which is dedicated to giving Abercrombie & Fitch clothing to the homeless.

View this video on YouTube


@kirstiealley my statement to mike jeffries #beautiful



@kirstiealley my statement to mike jeffries #beautiful

The statement reads:

I'm not a size 10 or under and I'm beautiful! I love myself for who I am and my size. You're just an overgrown bully who isn't happy in life. Remember that next time you want to judge people because of their weight.

P.S. Your clothes line sucks.

Love The Beautiful Fat Chick

Taylor writes:

As a marketer, I understand where you're coming from on some level, Mike. I really do. When you say "a lot of people don't belong in our clothes–they can't belong," I get it. For consumers, every purchase is a declaration. With each dollar a consumer spends, they are saying, "I am part of this brand and this brand is a part of me. I believe what this brand believes. I support what this brand supports." As I sit here wrapping up this letter, I am proud to say that I may be a not-so-cool kid and the extra pounds I carry may not be a thing of beauty, but I am nothing like you or your brand–and that, Mr. Jeffries, is a beautiful thing.

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