Special K Filled A Clothing Store With The Mean Comments Women Make About Their Own Bodies

It’s part of their newest #FightFatTalk campaign.

1. Special K cereal has a new ad out called “Shhhhut Down Fat Talk,” and it’s been getting a lot of attention.

2. They noticed how often women complain about their bodies on social media.

3. And decided they wanted to address what they called “fat talk.”

4. So they collected the statuses and tweets…

5. And filled a fake boutique with them.

9. The results were unnerving and shocking for a lot of the shoppers, seeing the “fat talk” out in the open like that.

10. The point of the campaign is that feeling negative about your body isn’t the right way to lose weight or even to live.

11. Most of the shoppers that entered their fat talk store were unnerved at first but then said it was like a window into their own heads.

12. The ad is part of a larger campaign by Special K being led by Tyra Banks, aimed at fighting fat talk on a massive level. They’re asking women to submit empowering selfies to the hashtag.

It’s time 2 strut through life w/ extra boom boom pow. #FightFatTalk w/ me & @SpecialKUS by posting UR SHHHH selfie!

— Tyra Banks (@tyrabanks)

Tyra Banks

@tyrabanks

It’s time 2 strut through life w/ extra boom boom pow. #FightFatTalk w/ me & @SpecialKUS by posting UR SHHHH selfie!

/ Via

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Contributions

    Hot Buzz

    A Food Called Hand Salad Is Making The Internet Feel So Crazy Right Now

    Here’s The Latest On The Huge Cyclone That’s About To Hit Queensland

    Now Buzzing