Special K cereal has a new ad out called "Shhhhut Down Fat Talk," and it's been getting a lot of attention.
View this video on YouTube
They noticed how often women complain about their bodies on social media.
And decided they wanted to address what they called "fat talk."
So they collected the statuses and tweets...
And filled a fake boutique with them.
The results were unnerving and shocking for a lot of the shoppers, seeing the "fat talk" out in the open like that.
The point of the campaign is that feeling negative about your body isn't the right way to lose weight or even to live.
Most of the shoppers that entered their fat talk store were unnerved at first but then said it was like a window into their own heads.
The ad is part of a larger campaign by Special K being led by Tyra Banks, aimed at fighting fat talk on a massive level. They're asking women to submit empowering selfies to the hashtag.
It’s time 2 strut through life w/ extra boom boom pow. #FightFatTalk w/ me & @SpecialKUS by posting UR SHHHH selfie!
@tyrabanks
It’s time 2 strut through life w/ extra boom boom pow. #FightFatTalk w/ me & @SpecialKUS by posting UR SHHHH selfie!
