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Special K Filled A Clothing Store With The Mean Comments Women Make About Their Own Bodies

It's part of their newest #FightFatTalk campaign.

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Special K cereal has a new ad out called "Shhhhut Down Fat Talk," and it's been getting a lot of attention.

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The ad is part of a larger campaign by Special K being led by Tyra Banks, aimed at fighting fat talk on a massive level. They're asking women to submit empowering selfies to the hashtag.

It’s time 2 strut through life w/ extra boom boom pow. #FightFatTalk w/ me & @SpecialKUS by posting UR SHHHH selfie!

Tyra Banks

@tyrabanks

It’s time 2 strut through life w/ extra boom boom pow. #FightFatTalk w/ me & @SpecialKUS by posting UR SHHHH selfie!

/ Via

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