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This Tampon Company "Leaked" A Fake Sex Tape To Raise Awareness About Revenge Porn

Now, people are calling the whole stunt sexist.

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Earlier this month, this clip of what appeared to be a sex tape featuring Brazilian television personality Sabrina Sato appeared on social media.

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The next day, however, the full video was uploaded to Always Brazil's YouTube channel. And it turned out to be part of a larger tampon commercial.

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Many Twitter users are applauding the message, but feel conflicted about filming fake revenge porn to raise awareness about real revenge porn.

Vídeo não é que nem menstruação que vaza sozinho, @Always!! Um cara não entra no meu útero e tira sangue! Um babaca da share no vídeo!!!

"an intimate footage is not like period, that leaks on its own, @Always! a guy doesn't get into my uterus to take the blood out of it! assholes share the video!!!"

cultura do estupro se promovendo numa campanha supostamente contra a cultura do estupro. estamos de olho #JuntasContraVazamentos

"rape culture being promoted on a campaign allegedly against rape culture. we are keeping an eye on it."

Also, the pun...

👏👏👏👏 campanha emocionante, apesar do trocadilho kakaka #JuntasContraVazamentos

"touching campaign, although the pun of words lol"

#JuntasContraVazamentos é só não ser ameba de se pelar diante uma câmera...aprendam u.u

"it's just not being dumb to strip in front of a camera... learn u.u"

Mais vamos lembrar que não tem necessidade nenhuma de garotas passarem por isso,pra que tirar foto da sua intimidade #JuntasContraVazamentos

"Let's just recall that there is no need to go through something like this. Why to take pictures of your intimacy?"

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

Clarissa Passos é sub-editora do BuzzFeed, em São Paulo

Contact Clarissa Passos at clarissa.passos@buzzfeed.com.

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