Enterprise Florida, a group that promotes job growth in Florida, held a press conference last week to unveil their new logo and slogan:
The "i" in Florida has been replaced with a tie and a tagline that reads "a perfect climate for business."
Facebook users along with local Florida bloggers have come out against the logo, questioning why business has to be symbolized with a man's necktie.
According to the group's Facebook page, Enterprise Florida is a partnership between Florida's business leaders and government officials.
And they're funded both by the State of Florida and by private-sector businesses.
Melissa Medley, Enterprise Florida's chief marketing officer, spoke with NBC News Tuesday about the new logo.
Ryan Broderick is a reporter for BuzzFeed News and is based in London.
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