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Facebook Told This Dad That His Ad To Raise Money For His Son's Heart Transplant Was Too Negative

"Of all the garbage they endlessly peddle over the Internet, a picture of my son is where they draw the line?" UPDATE: Facebook has approved the ad.

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Facebook said the photos of Bond's son were too gory or negative:

"Your ad wasn't approved because the image or video thumbnail is scary, gory, or sensational and evokes a negative response. Images including accidents, car crashes, dead and dismembered bodies, ghosts, zombies, ghouls, and vampires are not allowed.

Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines."

Also, as Opposing Views pointed out, Facebook seems to have unclear rules about what kind of content it will promote.

This week a video of two men lighting a kitten on fire surfaced on Facebook. Users were outraged and reported the video for animal cruelty. Facebook moderators refused to take the video down, saying that it didn't violate their community standards.

"This was a mistake on our part, and the ad has been re-approved. We apologize for any inconvenience this caused the family," a spokesperson for Facebook told BuzzFeed.

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

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