This was a nationwide event which means that every store has to host one. The company sends a few things and then suggests 'optional' enhancements which the district manager can choose to reimburse or not. Ours didn't, and the event unfortunately is rated not by the fun people have or how many people, but by the sales bump it creates. We knew we were going to have 100+ people and I didn't want to have this terribly embarrassing event so I handmade 100 snowflakes, table signs, a costume, and wigs and we printed out and assembled tiaras and reindeer antlers for the children.