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Nationwide Insurance Issued A Statement About Its Shocking Super Bowl Ad

UPDATE: The insurance company responded to criticism about the commercial.

Nationwide has issued a statement about its Super Bowl ad and the reactions it caused.

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.

This is Nationwide's "Make Safe Happen" Super Bowl ad and at first, it looks really cute.

View this video on YouTube




And it turns out people really weren't into it!

Nationwide, that was a very mean and upsetting commercial.

I'm very confused Nationwide. Is Mindy Kaling my best friend or is my child dead?

Ok Nationwide you're banned from commercials forever. #SuperBowlXLIX

Seriously, Nationwide, you can't just pull that stuff on us.

"Ummmmm, maybe we should open with the Mindy Kaling one," said Nationwide.

Uh, bring back Mindy and Damon, Nationwide. Dirty pool.

Why'd you kill a small child? @Nationwide @AskNationwide

C'mon now.


God damn @Nationwide ...... Turning my tv off now. #FunKiller

(nationwide jingle) Once you’re born you start to die


My 5 year old just asked, "Daddy, why did that little boy die?" Thanks Nationwide...seriously, GFY

Even celebrities weren't ready for that twist.

"Wish my death could made some sweet bank for my parents." -- Nationwide. #SuperBowl

“Great news! My son just got cast in a Superbowl commercial! Yeah, he plays a dead kid!”

That PREVENTABLE accidents ad from Nationwide was awful. Way to ruin my day insurance jackasses. How do we prevent them shitheads??!!