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Nationwide Insurance Issued A Statement About Its Shocking Super Bowl Ad

UPDATE: The insurance company responded to criticism about the commercial.

Originally posted on
Updated on

Nationwide has issued a statement about its Super Bowl ad and the reactions it caused.

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.

This is Nationwide's "Make Safe Happen" Super Bowl ad and at first, it looks really cute.

View this video on YouTube

youtube.com

UNTIL YOU GET TO THE END AND THE KID DIES!

vine.co

And it turns out people really weren't into it!

Nationwide, that was a very mean and upsetting commercial.

roxane gay@rgayFollow

Nationwide, that was a very mean and upsetting commercial.

7:26 PM - 01 Feb 15ReplyRetweetFavorite

I'm very confused Nationwide. Is Mindy Kaling my best friend or is my child dead?

Farah Sheikh@fshakeFollow

I'm very confused Nationwide. Is Mindy Kaling my best friend or is my child dead?

7:26 PM - 01 Feb 15ReplyRetweetFavorite

Ok Nationwide you're banned from commercials forever. #SuperBowlXLIX

Travon Free@TravonFollow

Ok Nationwide you're banned from commercials forever. #SuperBowlXLIX

7:26 PM - 01 Feb 15ReplyRetweetFavorite

Seriously, Nationwide, you can't just pull that stuff on us.

"Ummmmm, maybe we should open with the Mindy Kaling one," said Nationwide.

bobby finger@bobbyfingerFollow

"Ummmmm, maybe we should open with the Mindy Kaling one," said Nationwide.

7:26 PM - 01 Feb 15ReplyRetweetFavorite

Uh, bring back Mindy and Damon, Nationwide. Dirty pool.

Joanna Robinson@jowrotethisFollow

Uh, bring back Mindy and Damon, Nationwide. Dirty pool.

7:26 PM - 01 Feb 15ReplyRetweetFavorite

Why'd you kill a small child? @Nationwide @AskNationwide

Jon Daly@jondalyFollow

Why'd you kill a small child? @Nationwide @AskNationwide

7:26 PM - 01 Feb 15ReplyRetweetFavorite

C'mon now.

"EVERYTHING CAN KILL YOUR CHILD" - Shorter Nationwide

Hayes Brown@HayesBrownFollow

"EVERYTHING CAN KILL YOUR CHILD" - Shorter Nationwide

7:26 PM - 01 Feb 15ReplyRetweetFavorite

God damn @Nationwide ...... Turning my tv off now. #FunKiller

Jahova@JahovasWitnissFollow

God damn @Nationwide ...... Turning my tv off now. #FunKiller

7:26 PM - 01 Feb 15ReplyRetweetFavorite

(nationwide jingle) Once you’re born you start to die

Ryan Nanni@celebrityhottubFollow

(nationwide jingle) Once you’re born you start to die

7:26 PM - 01 Feb 15ReplyRetweetFavorite

:(

My 5 year old just asked, "Daddy, why did that little boy die?" Thanks Nationwide...seriously, GFY

Al Smizzle@AlZeidenfeldFollow

My 5 year old just asked, "Daddy, why did that little boy die?" Thanks Nationwide...seriously, GFY

7:27 PM - 01 Feb 15ReplyRetweetFavorite

Even celebrities weren't ready for that twist.

"Wish my death could made some sweet bank for my parents." -- Nationwide. #SuperBowl

Patton Oswalt@pattonoswaltFollow

"Wish my death could made some sweet bank for my parents." -- Nationwide. #SuperBowl

7:28 PM - 01 Feb 15ReplyRetweetFavorite

“Great news! My son just got cast in a Superbowl commercial! Yeah, he plays a dead kid!”

scharpling@scharplingFollow

“Great news! My son just got cast in a Superbowl commercial! Yeah, he plays a dead kid!”

7:27 PM - 01 Feb 15ReplyRetweetFavorite

That PREVENTABLE accidents ad from Nationwide was awful. Way to ruin my day insurance jackasses. How do we prevent them shitheads??!!

Judd Apatow@JuddApatowFollow

That PREVENTABLE accidents ad from Nationwide was awful. Way to ruin my day insurance jackasses. How do we prevent them shitheads??!!

7:31 PM - 01 Feb 15ReplyRetweetFavorite

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