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A Lot Of People On Twitter Are Really Confused About Why Target Is Refrigerating Its Doritos

Let's investigate this mystery, shall we?

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Have you ever noticed that Target refrigerates its Doritos?

they had the Doritos in the refrigerated section at Target I..................

Elizabeth Martinez@CALIFORNIALUV84

they had the Doritos in the refrigerated section at Target I..................

10:34 PM - 27 Apr 14ReplyRetweetFavorite

Found some doritos in the fridge section at target. #JustChilling

TheTwinsPlay@TheTwinsPlay

Found some doritos in the fridge section at target. #JustChilling

02:13 PM - 1 May 14ReplyRetweetFavorite

It's weird, right?

Target why do you have my Doritos in try fridge

Hannah Spear ✨@HSPEAR_

Target why do you have my Doritos in try fridge

09:15 PM - 28 Apr 14ReplyRetweetFavorite

GUYS I WAS AT TARGET AND PUT DORITOS IN THE FREEZER SECTION

erin@swagzarry

GUYS I WAS AT TARGET AND PUT DORITOS IN THE FREEZER SECTION

06:53 PM - 27 Apr 14ReplyRetweetFavorite

If you go to Target, you'll see bags of Doritos hanging out in the refrigerated food section with shredded cheese and ground beef.

the doritos are literally in the fridge

Jack@thats0jack

the doritos are literally in the fridge

09:34 PM - 25 Apr 14ReplyRetweetFavorite

I'm at target and there's a bunch of bags of Doritos in the freezer section

Brooke ✌️@brooke4811

I'm at target and there's a bunch of bags of Doritos in the freezer section

01:56 PM - 28 Apr 14ReplyRetweetFavorite

The question, though, is WHYYYYYY?

Hey @Target, why do you refrigerate Doritos?

Cedric@Chickensalad222

Hey @Target, why do you refrigerate Doritos?

10:24 PM - 22 Apr 14ReplyRetweetFavorite

Doritos are sold cold at Target in Waukesha County. I knew there was a reason the people out here vote differently.

Jeramey Jannene@compujeramey

Doritos are sold cold at Target in Waukesha County. I knew there was a reason the people out here vote differently.

06:24 PM - 27 Apr 14ReplyRetweetFavorite

What does it mean? What is Target trying to tell us about Doritos?

vine.co

Right now The Consumerist has the best two working theories about this bizarre phenomenon:

Doritos may, in fact, be crunchier when kept at a lower temperature. And Target may also be trying to market what it calls a "walking taco."

Which is when you dump a whole bunch of nonsense in a Doritos bag and eat it like Frito pie.

A representative for Target has confirmed for BuzzFeed that the fridge Doritos are part of its larger promotion for a walking taco. The cold-chips mystery has been solved.

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