Thursday morning, Build-A-Bear posted this tweet about 9/11.

And then quickly deleted the tweet.
.@buildabear deleted its 9/11 tweet after 15 minutes.
Most likely because everyone thought it was somehow even grosser and weirder than Fleshlight's 9/11 tweet.
Brands, please, stop RT @ByronTau: Um. https://t.co/qMfsX9zcA9
@buildabear You'll never forget to trivialize tragedy to push your product?
Dear Brands, you don't have to participate today. Don't even risk being stupid today. Ahem @buildabear
@buildabear do you have a bear that looks like a dude who jumped from a tower?
STAHP https://t.co/VKCjIwfWRz
Fleshlight's was more tasteful. RT @ByronTau: Um. https://t.co/tSg521ZIpj