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Iron Man 3 Publicity Stunt Involved People With Fake Guns In A Theater For Some Horrible Reason

This was not a particularly well-thought out idea...

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ABC 17 interviewed Captain Doug Shoemaker, who was incredibly critical of the theater's decision:

"We received a series of 911 calls stating that a man dressed in all black and body armor and a rifle was walking into Capital 8 Theaters," said Capt. Doug Shoemaker.

Officers thought they were responding to an active shooter investigation.

"Everything was in place, it's the opening night of a superhero movie, it's somebody walking in all-dark clothes, everything pointed to bad things about to happen," said Shoemaker. "There's really no good that can come of this."

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

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