Videos·Posted on Mar 9, 2015An Entire Town Secretly Learned Sign Language To Surprise Their Deaf NeighborI'm not crying, it's just dust, I swear.by Ryan BroderickBuzzFeed News ReporterLinkFacebookPinterestTwitterMail Muaharrem is a young deaf man from Istanbul, and his sister, Ozlem, teamed up with a production crew recently to give him one hell of an amazing day. youtube.com The Leo Burnett ad firm and Samsung organized the huge stunt for an ad campaign. They spent a month setting up cameras around his neighborhood... youtube.com youtube.com ...and teaching his neighbors sign language. youtube.com youtube.com youtube.com In the ad, Ozlem takes Muaharrem out and about on what he thinks is a normal day. That is, until the guy behind the counter of a local shop greets him with sign language. youtube.com Then he goes outside and ANOTHER guy signs at him. youtube.com By this point he's starting to get a little weirded out. youtube.com youtube.com He bumps into a woman who signs an apology at him. youtube.com Muaharrem and Ozlem get in a cab. The driver signs "hello." youtube.com This is the face of a very, very confused man. youtube.com The cab then drops them off in a public square where Muaharrem's neighbors greet him. youtube.com And the production crew reveals the whole thing was part of an advertisement for Samsung Turkey's new video call center for the hearing impaired. youtube.com And he, obviously, loses it, because advertisement or not, it is one of the sweetest things ever. youtube.com :') youtube.com A Samsung spokesperson confirmed to BuzzFeed that everything you see in the ad is genuine. Hooray! View this video on YouTube youtube.com Want to make sure you never miss anything awesome? Sign up for the BuzzFeed Today newsletter!