Teenagers Just Turned This Guy Named Alex Who Works At Target Into A Huge Meme

So this is weird and also kind of scary. UPDATE: A marketing company is claiming responsibly for introducing the Alex From Target meme.

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The website CNET is reporting that the Alex From Target meme was pioneered as a viral marketing scheme from a new company called Breakr, which helps "connect fans to their fandoms." Still, there's no proof Breaks was behind the meme.

The girl who first shared his picture on Twitter has reportedly said she found the image on Tumblr and has never heard of the marketing company.

FWIW, @auscalum, the account that Breakr implied they got to tweet the Alex photo says she's never heard of them & she found it on tumblr

PJ Vogt@PJVogtFollow

FWIW, @auscalum, the account that Breakr implied they got to tweet the Alex photo says she's never heard of them & she found it on tumblr

6:58 PM - 04 Nov 14ReplyRetweetFavorite

On Sunday afternoon, Twitter user @auscalem posted a photo of a guy named Alex working at Target.

Then she quickly explained that it wasn't her photo. She just posted it.

i never once said that was my photo y'all need to chill

rims@auscalumFollow

i never once said that was my photo y'all need to chill

6:30 PM - 02 Nov 14ReplyRetweetFavorite

According to Twitter tracking site Topsy, people started sharing photos of "Alex from Target" Sunday morning.

I DIDNT SAY IT WAS MY FUCKING PHOTO SHUT THE FUCK UP

rims@auscalumFollow

I DIDNT SAY IT WAS MY FUCKING PHOTO SHUT THE FUCK UP

6:41 PM - 02 Nov 14ReplyRetweetFavorite

Regardless of who took the photo, people ran with it.

Alex from target is hot af 😍🔥🔥

The majority of my TL is Alex from target omg😂

Shy Runner@ThatShyRunnerFollow

The majority of my TL is Alex from target omg

9:51 PM - 02 Nov 14ReplyRetweetFavorite

And now, #AlexFromTarget is a MASSIVE thing.

Honestly this is probably gonna happen worldwide😂 #alexfromtarget #AlexFromTargetFollowParty

Luke Siperly WDLTH@LukeSiperlyFollow

Honestly this is probably gonna happen worldwide #alexfromtarget #AlexFromTargetFollowParty

10:16 PM - 02 Nov 14ReplyRetweetFavorite

I DONT WANNA LOSE MY CHANCE #alexfromtarget

Basically, the internet turned this guy named Alex into a huge meme in less than 12 hours.

HAHAHA WHO MADE THIS?!?😂😂 #alexfromtarget

Couldn't stop laughing😂😂😂💯 #alexfromtarget

STEAL HIS LOOK: ALEX FROM TARGET shirt: $29.99 Target pants: $35.99 Target watch: $19.99 Target bags: $0.05 Target

Dream Closet@TheDreamCIosetFollow

STEAL HIS LOOK: ALEX FROM TARGET

shirt: $29.99 Target
pants: $35.99 Target
watch: $19.99 Target
bags: $0.05 Target

9:33 PM - 02 Nov 14ReplyRetweetFavorite

thank god its sunday so the lord can still cleanse all your unholy thoughts #alexfromtarget

Alex From Target@alexfromtrgetFollow

thank god its sunday so the lord can still cleanse all your unholy thoughts

#alexfromtarget

9:45 PM - 02 Nov 14ReplyRetweetFavorite

People are even doing "impressions" of him on Vine...

Alex from Target's roommate (w/ David Dobrik) @annie_girl_ omg <img src="https://abs.twimg.com/emoji/v1/72x72/1f605.png">

julie@julyssa_tinocoFollow

Alex from Target's roommate (w/ David Dobrik) @annie_girl_ omg

2:12 AM - 03 Nov 14ReplyRetweetFavorite

RV IF YOURE IN THE ALEX FROM TARGET FANDOM 😩😍�

...and there are spinoffs too.

Now let's find frankie from starbucks

Forget #alexfromtarget I'm all about #JakeFromStateFarm

To The Kids Who...@tothekidswhoFollow

Forget #alexfromtarget I'm all about #JakeFromStateFarm

10:26 PM - 02 Nov 14ReplyRetweetFavorite

Alex realized he was an internet celebrity Sunday night.

Now i have to change my number...

He seemed a little freaked out, of course, but appeared to be taking everything with a pretty good attitude.

So many followers <img src="https://abs.twimg.com/emoji/v1/72x72/1f602.png">

If we sold AlexFromTarget merch would you guys buy it?

DGM_Alex @acl163Follow

If we sold AlexFromTarget merch would you guys buy it?

10:28 PM - 02 Nov 14ReplyRetweetFavorite

BuzzFeed News reached out to Alex to see if he's received any harassment after becoming internet famous in under 12 hours. He hasn't responded yet.

Target's Twitter has announced their support for Alex and dispelled rumors that his popularity online might have cost him his job.

We heart Alex, too! #alexfromtarget

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

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