Teenagers Just Turned This Guy Named Alex Who Works At Target Into A Huge Meme

So this is weird and also kind of scary. UPDATE: A marketing company is claiming responsibly for introducing the Alex From Target meme.


The website CNET is reporting that the Alex From Target meme was pioneered as a viral marketing scheme from a new company called Breakr, which helps “connect fans to their fandoms.” Still, there’s no proof Breaks was behind the meme.

2. The girl who first shared his picture on Twitter has reportedly said she found the image on Tumblr and has never heard of the marketing company.

3. On Sunday afternoon, Twitter user @auscalem posted a photo of a guy named Alex working at Target.

4. Then she quickly explained that it wasn’t her photo. She just posted it.

5. According to Twitter tracking site Topsy, people started sharing photos of “Alex from Target” Sunday morning.

6. Regardless of who took the photo, people ran with it.


— sm (@horanftnarry)

Alex from target is hot af 😍🔥🔥

— Bootyful Goddess (@bbsamyy97)

The majority of my TL is Alex from target omg😂

— Shy Runner (@ThatShyRunner)

9. And now, #AlexFromTarget is a MASSIVE thing.

Honestly this is probably gonna happen worldwide😂 #alexfromtarget #AlexFromTargetFollowParty

— Luke Siperly WDLTH (@LukeSiperly)


— cynthia so sleep (@rushameezy)

11. Basically, the internet turned this guy named Alex into a huge meme in less than 12 hours.

HAHAHA WHO MADE THIS?!?😂😂 #alexfromtarget

— alex from target (@tbhcamnash)

Couldn't stop laughing😂😂😂💯 #alexfromtarget

— Alex From Target (@GilinskysHighAf)

STEAL HIS LOOK: ALEX FROM TARGET shirt: $29.99 Target pants: $35.99 Target watch: $19.99 Target bags: $0.05 Target

— Dream Closet (@TheDreamCIoset)

thank god its sunday so the lord can still cleanse all your unholy thoughts #alexfromtarget

— Alex From Target (@alexfromtrget)

15. People are even doing “impressions” of him on Vine…

Alex from Target's roommate (w/ David Dobrik) @annie_girl_ omg <img src="https://abs.twimg.com/emoji/v1/72x72/1f605.png">

— julie (@julyssa_tinoco)


— ❤️Jessica❤️ (@katyswiftgrimme)

17. …and there are spinoffs too.

Now let's find frankie from starbucks

— FAT AMY (@RelatableQuote)

Kieran from T-Mobile.

— Tweet Like A Girl (@TweetLikeAGirI)

Forget #alexfromtarget I'm all about #JakeFromStateFarm

— To The Kids Who... (@tothekidswho)

20. Alex realized he was an internet celebrity Sunday night.

Am i famous now?

— DGM_Alex (@acl163)

Now i have to change my number...

— DGM_Alex (@acl163)

22. He seemed a little freaked out, of course, but appeared to be taking everything with a pretty good attitude.

So many followers <img src="https://abs.twimg.com/emoji/v1/72x72/1f602.png">

— DGM_Alex (@acl163)

If we sold AlexFromTarget merch would you guys buy it?

— DGM_Alex (@acl163)

24. BuzzFeed News reached out to Alex to see if he’s received any harassment after becoming internet famous in under 12 hours. He hasn’t responded yet.


Target’s Twitter has announced their support for Alex and dispelled rumors that his popularity online might have cost him his job.

We heart Alex, too! #alexfromtarget

— Target (@Target)

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Ryan Broderick is a reporter for BuzzFeed News and is based in London.
Contact Ryan Broderick at ryan@buzzfeed.com.
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