What Your Favorite Hobbies Say About Your Politics
Romney voters prefer golf; Obama supporters like the Sims. Using data from its Trendsetter app, Engage analyzed “likes” from thousands of Facebook users to tie consumer choices to political preference and engagement.
The infographics use data from Engage's Trendsetter app, a tool that cross-references polling data with influence and page "likes" from Facebook. Engage measures turnout by affinity toward politics and politicians, assuming that the more likely you are to "like" a politician of any party on Facebook, the more probable it is you'll vote on Nov. 6.
In the week leading up to the election, Engage is rolling out 12 infographics with BuzzFeed that break down what your preferences — for food and alcohol, television and books, movies and games — say about your politics.