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A Suit Company Says These New Ads Are Sexist Towards Men Not Women

Update: The CEO of Suitsupply defended the ads, saying they depicted the men as "little dolls with giant beautiful women."

Originally posted on
Updated on

Suitsupply, a popular and "affordable" international clothing company based in Amsterdam, has drawn criticism with its latest campaign: a set of photos showing men photoshopped on to oversize naked women.

The "Toy Boy" campaign is being described as exploitative and degrading to women, with some images showing men in suits sliding down women's bodies and sitting between their breasts.

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Despite its sexist adverts, the clothing company has built a global brand since 2010 in countries such as the US, the UK, Germany, and China, and has been featured in GQ and the Wall Street Journal.

While many are calling on people to complain to their country's advertising watchdogs, the company is yet to respond to the criticism.

Toy Boys Campaign accd to @suitsupply. Clearly its still the woman who's the toy here, exploited by some micro-jerks

Yo @suitsupply are you selling suits or misogyny this season? Just want to know so I can accessorize accordingly.

The campaign has also been widely called out by men for being sexist.

hey @suitsupply, if you want me to buy your suits, please ditch the sexist ads, OK?

I love @suitsupply but this ad copy has me reaching for an airsickness bag.

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Yo @suitsupply is there anyone at your office that sees women as more than sex objects? Your ads are always trash.

Others have shared images of the campaign at bus stops, accusing Suitsupply of presenting a racist and sexist portrayal of women and of using nude women as props to sell their products.

Billboard in Amsterdam. Need free publicity, again @suitsupply? #BlackBodiesCommodified @EverydaySexism

. @suitsupply one of the images in your campaign features a white man simulating pissing in a black woman's mouth. Please explain

This isn't the first time the Dutch company has provoked controversy. In 2014, the suit brand advertised its clothing with photos of women in bikinis alongside fully clothed men.

The Suitsupply website gave visitors the option to view the campaign images either censored and uncensored, with the uncensored images showing the women topless.

Despite numerous social media campaigns and petitions, and the overall negative backlash against its adverts, Suitsupply has yet to change its tactics. BuzzFeed News has contacted the company for a comment.

UPDATE: The CEO of the company told BuzzFeed News if anything, the ads could be seen as being sexist towards men.

Fokke de Jong told BuzzFeed News: "I think our press release and idea about the campaign says a lot. Its called toy boys depicting the men as little dolls together with giant beautiful women that play with the men. Sexism implies inequality, If you want to read any form of sexism in here than it has to be towards the men they obviously do not have the upper hand here."

Rossalyn Warren is a senior reporter for BuzzFeed News and is based in London.

Contact Rossalyn Warren at rossalyn.warren@buzzfeed.com.

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