Game Of Thrones author George R. R. Martin certainly knows how to kill off characters in a spectacular fashion, and now he's offering a fan the chance to be a victim of a gruesome death in his new book.
The winner can choose what title they'll hold in Westeros, including Knight, Lady, and Lord, and Martin promises the character will meet "a grisly death!"
Donation levels for the crowdfunding campaign range from £10 to £20,000, and other prizes that can be won by fans include a script of the first ever episode signed by the cast and crew, and one of Martin's iconic hats.
As of 9 June, at least 4,000 people have entered for the chance to meet their demise as a character in Martin's novel. One winner will be selected at random.
30 year-old Facebook employee Dave Goldblatt won the prize. George R. R. Martin will name a future character after Goldblatt and the other winner, who has remained anonymous.