If you live in London and get the tube, you've probably seen this advert featuring a woman in a bikini asking other women if they're "beach body ready".
The advert – which is selling a weight-loss protein item – is a reminder that brands regularly objectify women to sell their products.
Most of the time, it's difficult to figure out why they're using a photo of half-naked woman to sell their products.
So we decided to remove the brand logo and tagline from some adverts to see if you can figure out what they're actually trying to sell.
A carA political campaignA computer game
It was an advert idea by an agency for Ford.
Ford later stated that the advert design "should have never happened" and issued an apology on behalf of the company and the ad agency behind it.Ford
A push-up braA wind machineShampoo
This is an advert by Pantene to sell shampoo.
It's an advert for deodorant.
Because when you think of smelly armpits, you think of sex.AXE
A lawnmowerClothingA wooden-fence company
It's an advert for Marc Jacobs, a fashion label.
This may sound crazy, but maybe clothing companies should show their clothes in their adverts.Marc Jacobs
Ice creamA selfie stickBodywash
Erm, so this is an advert for Old Spice, a bodywash and deodorant company.
....can you srsly not.Old Spice
A dog food companyA bankA city council
This is an actual advert for a city council asking people to clean up dog shit.
This was an advert for the City of Belgrade. Why did they need to show a woman's arse?
Shower gelA support group for conjoined twinsA car
Mercedes-Benz, the car company.
JeansA betting companyA watch
"Bet At Home", a betting company.
"Bet At Home" want you to rack up gambling debt while staring at hot women!Bet At Home
It's an ad for moisturiser.
I mean, just, what.
A hairstyling productA nightclubOrgan donation
It's an advert by the Organ Donor Foundation to encourage people to become organ donors!
A television showAn animal rights charityA meat company
This was for the animal rights charity PETA.
DeodorantA fake-tan productKitchen homeware
It's an advert for the men's deodorant Lynx.
Wow, such creativity.Lynx
A braA fashion companyA car
It's for a car by Skoda.
Get it? Air-conditioning? Cold? Nipples? So sharp.Skoda
A porn channelA digital agencyA camera
It's an advert for Nikon, the camera company.
This is just a bit creepy, TBH.Nikon
A clothing companyShoesMen's suits
Surprise surprise, it's the clothing company American Apparel.
Why is he kicking her?American Apparel
A video game companyChampagnePerfume
It's an advert for PlayStation.
"Touch both sides" – smh.PlayStation / Lynzy Billing
Can You Guess What These Sexist Adverts Are Trying To Sell?
The Ford advert idea was created by one of its advertising agencies and was not approved by the car company. A previous version of this article implied that it had been approved by Ford.
Rossalyn Warren is a senior reporter for BuzzFeed News and is based in London.
Contact Rossalyn Warren at email@example.com.
Lynzy Billing is the UK assistant picture editor for BuzzFeed and is based in London.'
Contact Lynzy Billing at Lynzy.Billing@BuzzFeed.com.
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