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Can You Guess What These Sexist Adverts Are Trying To Sell?

Sex(ism) sells!

by ,

If you live in London and get the tube, you've probably seen this advert featuring a woman in a bikini asking other women if they're "beach body ready".

This advert pretty much sums up everything that I despise about how we treat and value women's bodies.

The advert – which is selling a weight-loss protein item – is a reminder that brands regularly objectify women to sell their products.

Hunky Dorys

Most of the time, it's difficult to figure out why they're using a photo of half-naked woman to sell their products.

Coca Cola

So we decided to remove the brand logo and tagline from some adverts to see if you can figure out what they're actually trying to sell.

The Ford advert idea was created by one of its advertising agencies and was not approved by the car company. A previous version of this article implied that it had been approved by Ford.

Rossalyn Warren is a senior reporter for BuzzFeed News and is based in London.

Contact Rossalyn Warren at rossalyn.warren@buzzfeed.com.

Lynzy Billing is the UK assistant picture editor for BuzzFeed and is based in London.'

Contact Lynzy Billing at Lynzy.Billing@BuzzFeed.com.

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