Can You Guess What These Sexist Adverts Are Trying To Sell?

Sex(ism) sells!

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If you live in London and get the tube, you've probably seen this advert featuring a woman in a bikini asking other women if they're "beach body ready".

This advert pretty much sums up everything that I despise about how we treat and value women's bodies.

So we decided to remove the brand logo and tagline from some adverts to see if you can figure out what they're actually trying to sell.

  1. 1. This photo of a politician with three women bound and gagged in the boot of a car.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    A car
    A political campaign
    A computer game
    Correct!
    Wrong!

    It was an advert idea by an agency for Ford.

    Ford later stated that the advert design "should have never happened" and issued an apology on behalf of the company and the ad agency behind it.

    It was an advert idea by an agency for Ford. Ford
  2. 2. This photo of a woman wearing a low-cut top.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    A push-up bra
    A wind machine
    Shampoo
    Correct!
    Wrong!

    This is an advert by Pantene to sell shampoo.

    Yes, really.

    This is an advert by Pantene to sell shampoo. Pantene
  3. 3. This photo of a woman with her underwear round her ankles.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    Underwear
    Deodorant
    Beer
    Correct!
    Wrong!

    It's an advert for deodorant.

    Because when you think of smelly armpits, you think of sex.

    It's an advert for deodorant. AXE
  4. 4. This photo of a woman's bum.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    A lawnmower
    Clothing
    A wooden-fence company
    Correct!
    Wrong!

    It's an advert for Marc Jacobs, a fashion label.

    This may sound crazy, but maybe clothing companies should show their clothes in their adverts.

    It's an advert for Marc Jacobs, a fashion label. Marc Jacobs
  5. 5. This photo of a woman eating ice cream.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    Ice cream
    A selfie stick
    Bodywash
    Correct!
    Wrong!

    Erm, so this is an advert for Old Spice, a bodywash and deodorant company.

    ....can you srsly not.

    Erm, so this is an advert for Old Spice, a bodywash and deodorant company. Old Spice
  6. 6. This photo of a woman bending over collecting dog shit.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    A dog food company
    A bank
    A city council
    Correct!
    Wrong!

    This is an actual advert for a city council asking people to clean up dog shit.

    This was an advert for the City of Belgrade. Why did they need to show a woman's arse?

    This is an actual advert for a city council asking people to clean up dog shit.
  7. 7. This photo of four women's breasts.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    Shower gel
    A support group for conjoined twins
    A car
    Correct!
    Wrong!

    Mercedes-Benz, the car company.

    Sigh.

    Mercedes-Benz, the car company. Mercedes-Benz
  8. 8. This photo of a woman pulling her trousers down.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    Jeans
    A betting company
    A watch
    Correct!
    Wrong!

    "Bet At Home", a betting company.

    "Bet At Home" want you to rack up gambling debt while staring at hot women!

    "Bet At Home", a betting company. Bet At Home
  9. 9. This photo of women's knees and shoes sticking out.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    Moisturiser
    Cat food
    Socks
    Correct!
    Wrong!

    It's an ad for moisturiser.

    I mean, just, what.

    It's an ad for moisturiser.
  10. 10. This photo of a woman in her underwear.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    A hairstyling product
    A nightclub
    Organ donation
    Correct!
    Wrong!

    It's an advert by the Organ Donor Foundation to encourage people to become organ donors!

    ?!?!?!!?!?!?!?!?!!?!?!?!?!!?!?

    It's an advert by the Organ Donor Foundation to encourage people to become organ donors!
  11. 11. This photo of Pamela Anderson in a bikini with writing on her body.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    A television show
    An animal rights charity
    A meat company
    Correct!
    Wrong!

    This was for the animal rights charity PETA.

    Pammie, no.

    This was for the animal rights charity PETA. PETA
  12. 12. This photo of a woman in underwear cooking a chicken.

    What is this an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    Deodorant
    A fake-tan product
    Kitchen homeware
    Correct!
    Wrong!

    It's an advert for the men's deodorant Lynx.

    Wow, such creativity.

    It's an advert for the men's deodorant Lynx. Lynx
  13. 13. This photo of a woman's cleavage.

    Image manipulation by Lynzy Billing / BuzzFeed
    A bra
    A fashion company
    A car
    Correct!
    Wrong!

    It's for a car by Skoda.

    Get it? Air-conditioning? Cold? Nipples? So sharp.

    It's for a car by Skoda. Skoda
  14. 14. This photo of someone filming two women in bed.

    Image manipulation by Lynzy Billing / BuzzFeed
    A porn channel
    A digital agency
    A camera
    Correct!
    Wrong!

    It's an advert for Nikon, the camera company.

    This is just a bit creepy, TBH.

    It's an advert for Nikon, the camera company. Nikon
  15. 15. This photo of a woman crawling on the floor.

    Image manipulation by Lynzy Billing / BuzzFeed
    A clothing company
    Shoes
    Men's suits
    Correct!
    Wrong!

    Surprise surprise, it's the clothing company American Apparel.

    Why is he kicking her?

    Surprise surprise, it's the clothing company American Apparel. American Apparel
  16. 16. This weird photo of a woman with two pairs of boobs in a corset thing of some sort.

    What is is an advert for?
    Image manipulation by Lynzy Billing / BuzzFeed

    A video game company
    Champagne
    Perfume
    Correct!
    Wrong!

    It's an advert for PlayStation.

    "Touch both sides" – smh.

    It's an advert for PlayStation. PlayStation / Lynzy Billing

Can You Guess What These Sexist Adverts Are Trying To Sell?

The Ford advert idea was created by one of its advertising agencies and was not approved by the car company. A previous version of this article implied that it had been approved by Ford.

Rossalyn Warren is a senior reporter for BuzzFeed News and is based in London.

Contact Rossalyn Warren at rossalyn.warren@buzzfeed.com.

Lynzy Billing is the UK assistant picture editor for BuzzFeed and is based in London.'

Contact Lynzy Billing at Lynzy.Billing@BuzzFeed.com.

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