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A Woman With Cancer Had This Perfect Response To The "Hold A Coke With Your Boobs" Challenge

"Breast cancer is not fun and sexy."

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The campaign encouraged women to take a selfie of themselves holding a can of Coke between their breasts.

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Danny Frost, the man behind the fake #HoldACokeWithYourBoobsChallenge campaign, said his company started it "as a joke" and that they "went with it" when people believed it was for a breast cancer charity.

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But as hundreds of women shared photos of themselves taking the challenge, no charity associated itself with the campaign, which was described by many as “insensitive”.

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So, in response to the campaign, Fletcher decided to share her own photo:

Here's my #holdacokewithyourboobchallange don't I look beautiful #breastcancer #TheCWord @youngbcblog

Perfect. You can read about Fletcher's experiences about dealing with breast cancer on her blog here.

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