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A Woman With Cancer Had This Perfect Response To The "Hold A Coke With Your Boobs" Challenge

"Breast cancer is not fun and sexy."

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The campaign encouraged women to take a selfie of themselves holding a can of Coke between their breasts.

Danny Frost, the man behind the fake #HoldACokeWithYourBoobsChallenge campaign, said his company started it "as a joke" and that they "went with it" when people believed it was for a breast cancer charity.

But as hundreds of women shared photos of themselves taking the challenge, no charity associated itself with the campaign, which was described by many as “insensitive”.

So, in response to the campaign, Fletcher decided to share her own photo:

Here's my #holdacokewithyourboobchallange don't I look beautiful #breastcancer #TheCWord @youngbcblog

Perfect. You can read about Fletcher's experiences about dealing with breast cancer on her blog here.