3. Danny Frost, the man behind the fake #HoldACokeWithYourBoobsChallenge campaign, said his company started it “as a joke” and that they “went with it” when people believed it was for a breast cancer charity.
8. “Breast cancer is not fun and sexy,” she told BuzzFeed News. “The treatment is gruelling… It’s not glamorous and why people decide to take photos of the part of the body that breast cancer destroys is beyond me.”
9. So, in response to the campaign, Fletcher decided to share her own photo:
Here's my #holdacokewithyourboobchallange don't I look beautiful #breastcancer #TheCWord @youngbcblog
— Aimee Fletcher (@aimeefletch82)
10. Perfect. You can read about Fletcher’s experiences about dealing with breast cancer on her blog here.