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The French Socialist Candidate's Hip-Hop Campaign Ads

Frontrunner François Hollande's ads are aimed to appeal to demographics that President Nicolas Sarkozy has alienated.

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The most recent ad, released four days before the first round of the French presidential election:

View this video on YouTube

And the first one, set in the Parisian banlieues to Kanye West and Jay-Z's "N**gas in Paris":

View this video on YouTube

Rosie Gray is a reporter for BuzzFeed News and is based in Washington, D.C. Gray reports on politics and foreign policy.

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