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9 Silly Fads That Lasted Longer Than The French President's Popularity

Plus ça change.

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Three months ago this week, Emmanuel Macron was elected as French president, defeating Marine Le Pen and cinching victory on a groundswell of celebration (and relief).

In the first couple of weeks of his presidency, he enjoyed a 62% approval rating, according to an IFOP poll. However, his popularity has recently taken a tumble, and he's now at 36%, according to the most recent YouGov polling. In the past month alone, he's dropped 10 points in the polls. Only Jacques Chirac faced a steeper loss of support from the French so soon into his term, according to the New York Times.

As French outlets dissect his loss in popularity and he faces a summer of further losses in the polls, here are some fads that put his brief moment in the sun into perspective.


2. Like Macron's election, few anticipated Pokémon Go's success. Unlike Macron, the online game's popularity endured through an entire summer.

Launched in July 2016, it reduced much of the world (at its peak almost 30 million people) to gamboling children as they destroyed offices and hunted through parks. It had some nice effects though, as this one mother of an autistic boy explained. Everything calmed down in October.

J'ai battu la ligue Pokémon


5. The Cinnamon Challenge.

GloZell Green / YouTube

Around since 2010, the Cinnamon Challenge peaked in 2012 when comedians – like GloZell Green – and YouTube personalities ate a spoonful of the spice. Usually with disastrous consequences.

7. Rainbow bagels: delicious and decidedly un-French. People *loved* them for months.

Business Insider

While the initial fad in the summer of 2016 has abated, they're still sold a lot. Plus, original creator Scott Rossillo continues to sell them – as he has done for the past decade.

8. Wheelies

The shoes – mostly popularized by the US brand Heely's – have remained popular among kids, but declined from the bonkers period a few years ago when they were *everywhere*, including on adults. Thank god.

Rose Troup Buchanan is a reporter for BuzzFeed News and is based in London.

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