Social media marketing is promoting your business through various social media channels to grow and expand your customer base. You basically endorse it by sharing content, videos, and images; it involves paid advertisement as well. One of the primary purposes of social media is to create content worth sharing by others to increase exposure and brand awareness. But do remember, it’s not always as easy as it fascinatingly seems. It’s always changing and important to keep yourself updated with the latest trends to stay ahead of the curve. Over the past few years, social media has evolved as a powerful marketing platform. It’s no more fun but a serious business. It has become the inseparable part of Digital Marketing. Every social networking portal is different and has its own unique flavour. To able to reach out your customers effectively and succeed, you must have a customized marketing plan for each of them. One size doesn’t fit all in this case. In short, a successful Facebook marketing strategy doesn’t work out on LinkedIn. You need to tweak the content and modify accordingly. Think about your business goals, brainstorm how your customers are using social media, prepare a roadmap and get started. Social media creates a brand that helps in business acquisition by converting prospects into customers. Not just acquisition, but it also helps retain customers through feedback, interaction, and engagement. It improves your communication with your customers. You know about their expectations and that allows you to serve them better. A bad social media image can put your business in trouble as customers consider social reviews and check products before the purchase. It heavily influences the decision-making process. So make sure you’re visible for all good reasons across all the Social Media. We’ve tried to showcase the uniqueness of each social media platforms through this infographic. We’ve listed down the customer segments, defined the buyers’ persona for some of the most prominent social media with stats. Hope it helps you build strong social media marketing strategy for your business.