The Internet Has Opinions About Morrisons Advertising On The Angel Of The North

Want to spark debate online? Project a giant baguette onto a national monument.

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Supermarket chain Morrisons has projected a giant bread advert across the wings of The Angel of the North.

Imagewise

The 66-foot structure was designed by Antony Gormley, and has stood in Gateshead in Tyne and Wear since 1998. It is one of the country's most recognisable pieces of public art.

And the internet wasn't happy at all.

That Morrisons Angel of the North ad isn't real, is it? Is it? For fuck's sake.

Kieron Moore@KieronMoore

That Morrisons Angel of the North ad isn't real, is it? Is it? For fuck's sake.

10:47 PM - 4 May 14ReplyRetweetFavorite

.@Morrisons Please tell me you didn't really advertise a cheap baguette across the Angel of the North?

AngryAnubis@AngryAnubis

.@Morrisons Please tell me you didn't really advertise a cheap baguette across the Angel of the North?

12:53 PM - 5 May 14ReplyRetweetFavorite

The Morrisons baguette advert on the Angel of the North is so philistine and disgraceful I ... I don't even have a joke here. Depressed.

Patrick Ness@Patrick_Ness

The Morrisons baguette advert on the Angel of the North is so philistine and disgraceful I ... I don't even have a joke here. Depressed.

01:29 PM - 5 May 14ReplyRetweetFavorite

Morrisons presumably working on the principle all publicity is good publicity. Even when ruining artworks with dreadfully ugly ads.

Jonathan Haynes@JonathanHaynes

Morrisons presumably working on the principle all publicity is good publicity. Even when ruining artworks with dreadfully ugly ads.

09:49 PM - 4 May 14ReplyRetweetFavorite

angel of the North being used to advertise a shitty supermarket ( or anything) makes me burn with fury

Jenny Eclair@jennyeclair

angel of the North being used to advertise a shitty supermarket ( or anything) makes me burn with fury

09:50 AM - 5 May 14ReplyRetweetFavorite

Welcome to Britain, where we've slapped a Morrisons advert across the Angel of the North. We really are a shit hole.

Will@WillMcHoebag

Welcome to Britain, where we've slapped a Morrisons advert across the Angel of the North. We really are a shit hole.

09:58 PM - 4 May 14ReplyRetweetFavorite

Some people felt strongly enough to boycott the supermarket.

I think it's disgraceful of @Morrisons to deface the Angel of the North with an advert. Reason not to shop there I reckon.

Joy@Obe_joyful

I think it's disgraceful of @Morrisons to deface the Angel of the North with an advert. Reason not to shop there I reckon.

10:54 AM - 5 May 14ReplyRetweetFavorite

Well I for one am never shopping in #Morrisons again. Obnoxious, Angel of the North ad, with its glibness, thinking they're being clever.

BlueDragonLandlady@MsLupin

Well I for one am never shopping in #Morrisons again. Obnoxious, Angel of the North ad, with its glibness, thinking they're being clever.

09:23 AM - 5 May 14ReplyRetweetFavorite

While others desperately pleaded with Morrisons to reconsider.

@Morrisons please remove your advert from The Angel of the North. I beg of you. It's embarrassing for us all.

Hello Holly@starrfleet

@Morrisons please remove your advert from The Angel of the North. I beg of you. It's embarrassing for us all.

12:34 PM - 5 May 14ReplyRetweetFavorite

please take the morrisons ad down from the angel of the north PLEASE IT'S SO TACKY AND EMBARRASSING PLEA SE

Hello Holly@starrfleet

please take the morrisons ad down from the angel of the north PLEASE IT'S SO TACKY AND EMBARRASSING PLEA SE

12:40 PM - 5 May 14ReplyRetweetFavorite

Yet others were so furious they became positively lyrical.

"I am in the pit, and gone so deep that I can see the brightness of the stars at noon." "Sorry Ken?" "A baguette on the Angel of the North."

Al Kitching@thisgreyspirit

"I am in the pit, and gone so deep that I can see the brightness of the stars at noon."
"Sorry Ken?"
"A baguette on the Angel of the North."

09:25 AM - 5 May 14ReplyRetweetFavorite

First they came for our utilities, then our rail service, and then for our public works of art. #Morrisons #AngelOfTheNorth

BlueDragonLandlady@MsLupin

First they came for our utilities, then our rail service, and then for our public works of art. #Morrisons #AngelOfTheNorth

09:30 AM - 5 May 14ReplyRetweetFavorite

Some people's complaints were that the advert wasn't local enough.

Advertising on the Angel of the North, where to start?! I mean, it's not even a stottie .....

Sarah Catterick@sarahcatterick

Advertising on the Angel of the North, where to start?! I mean, it's not even a stottie .....

12:06 PM - 5 May 14ReplyRetweetFavorite

Plenty of people, meanwhile, saw the funny side.

I personally hope there's a sex shop with a big enough budget to advertise on the Angel of the North

Andre Griffin@Andre_p_Griffin

I personally hope there's a sex shop with a big enough budget to advertise on the Angel of the North

09:18 AM - 5 May 14ReplyRetweetFavorite

Off to Morrisons to project some art onto a baguette.

paul@thehatandbeard

Off to Morrisons to project some art onto a baguette.

11:41 AM - 5 May 14ReplyRetweetFavorite

Morrisons advertising bread on the Angel of the North. Durex is advertising as well but you can't see at this angle.

beaubodor@beaubodor

Morrisons advertising bread on the Angel of the North. Durex is advertising as well but you can't see at this angle.

10:51 PM - 4 May 14ReplyRetweetFavorite

trying to watch a film but the Morrisons guy is sat at the back of the cinema w/ his own projector, inserting images of bread into the movie

Alex Tobin@tobin_alex

trying to watch a film but the Morrisons guy is sat at the back of the cinema w/ his own projector, inserting images of bread into the movie

01:10 PM - 5 May 14ReplyRetweetFavorite

But some just didn't know what to think.

Morrisons flogging a baguette on the Angel of the North is both genius and tragic.

Andrew Murray@and_mur

Morrisons flogging a baguette on the Angel of the North is both genius and tragic.

09:59 AM - 5 May 14ReplyRetweetFavorite

The Angel of the North doesn't do much for me as an artwork, but imagine being the miserable fuck that looked at it and thought "billboard".

Matthew Clark@bastardbynature

The Angel of the North doesn't do much for me as an artwork, but imagine being the miserable fuck that looked at it and thought "billboard".

11:17 PM - 4 May 14ReplyRetweetFavorite

So Morrisons bagget on the Angel of the North is not ok but a naked Gail Porter on the House Of Commons is? #baffled

mamacrow@mamacrow

So Morrisons bagget on the Angel of the North is not ok but a naked Gail Porter on the House Of Commons is? #baffled

01:27 PM - 5 May 14ReplyRetweetFavorite

Then there were the people who doubted it even happened in reality.

Seriously. Just find me one person who actually saw the Morrisons ad on the Angel of the North, and I'll believe it happened.

Kia T@mrsthedeech

Seriously. Just find me one person who actually saw the Morrisons ad on the Angel of the North, and I'll believe it happened.

01:07 PM - 5 May 14ReplyRetweetFavorite

And the ones who were determined to keep it real.

It would take over 250 million Hula Hoops to weigh the same as the Angel of the North. Fact.

Ian@imd80

It would take over 250 million Hula Hoops to weigh the same as the Angel of the North.

Fact.

01:15 PM - 5 May 14ReplyRetweetFavorite

Fact.