When Mel Fraser tweeted this photo of a mannequin with a visible ribcage in a Glasgow branch of Primark, it was shared over 1,400 times.
"Before I get anyone saying that I'm skinny bashing, I'm not," Fraser added on her Instagram feed. "I'd just like to see mannequins in clothing stores being all different shapes and sizes rather than young girls thinking that this is the only way to be!"
Primark responded quickly.
And took action within days, confirming that they would stop using these particular mannequins "in this way".
Similarly, Michael Rudoy complained about "skinny" mannequins appearing in a La Perla lingerie store in New York, in May. They were later removed.
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