At NativeX, my colleagues and I are always looking for fresh perspectives on the mobile advertising business. Sometimes these perspectives come from unexpected places. As a lifelong Vikings fan, I wasn't sure how much wisdom I'd find in "The Score Takes Care of Itself," the leadership manifesto by legendary San Francisco 49ers coach Bill Walsh. But the more I read, the more I similarities I saw between Walsh's strategies and the strategies we've used to put NativeX at the forefront of innovation in native advertising.
Below are five winning business strategies based on tenets of Walsh's philosophy.