An Australian newspaper has hit back at people who questioned drag star Conchita Wurst's gender on their Facebook page.
The 2014 Eurovision winner is in Adelaide to headline the city's Feast Festival, and was taking part in an online Q&A to promote the event.
Pretty soon a few predictable responses rolled in, but The 'Tiser was having none of it.
Some people had grooming questions.
While people were not quite clear about their problem.
And some people were just a bit existential.
The Advertiser's social media editor Greg Barila told BuzzFeed News he often engages with his audience but has never received a reaction like this one.
"I like to think we've built up the kind of relationship with our audience where people can feel free to express themselves on a whole range of issues but can also expect us, as a news organisation, to take part in that conversation – sometimes firmly, but always respectfully," he said.
"That sometimes takes people aback – but as far as I'm concerned social media, as far as news brands go, is all about having an open, two-way conversation.
"Last night, we simply felt it was important to defend Conchita's right to use the pronoun of her choice and to help people understand that just because you're different doesn't make you a 'freak'."
Take a bow, Adelaide Advertiser.
Rob Stott is a news editor for BuzzFeed News and is based in Sydney.
Contact Rob Stott at firstname.lastname@example.org.
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