8 Unbelievable Examples Of Brands Profiting From Anzac Day

    Lest We Forget our low low prices.

    Rob Stott
    by Rob Stott

    BuzzFeed News Reporter, Australia

    In case you missed it, supermarket chain Woolworths launched an Anzac Day website yesterday and it DID NOT go well.

    Woolworths

    People were particularly upset by the 'Fresh in our memories' line, because World War I diggers are not the same as capsicums.

    Visitors could generate their own Anzac-themed profile photos at the website, which has since been taken down.

    Woolworths

    "We regret that our branding on the picture generator caused offense, this was clearly not our intention," Woolworths said last night.

    Like many heritage Australian companies, we were marking our respect for ANZAC and our veterans. We continue to be proud supporters of the RSL and Camp Gallipoli in this important year and look forward to working with them in the future."

    That didn't stop Twitter users mocking Woolies all night.

    1. But Woolies aren't the only ones turning a buck from Anzac Day.

    Via anzacprofit.tumblr.com

    Football clubs love an Anzac themed jersey. The great ANZAC profit Tumblr has pulled together some of the best examples.

    2. This year, patriots could sign up for the "Gallipoli 100th anniversary cruise".

    Via gallipolicruise2015.com.au

    The cruise, which will dock just off the Gallipoli peninsula on Anzac Day, offers guests the chance to commemorate in comfort.

    "Those attending the service will need to overnight at North Beach leaving them exposed to the elements," the cruise's website says.

    "Amenities on the peninsula are limited and the weather is unknown, rain fell when our ANZACs landed so you need to be prepared for both the overnight chill and possible rain.

    Whilst we have no control over the weather our cruise guests will be in the comfort of their cabins up to 30 minutes prior to the commencement of the dawn service. Coffee, tea and biscuits will be available 24/7 and breakfast will follow the service."

    Not that just anyone could go to Anzac Cove anyway. In order to do that, you had to win a ballot months ago.

    3. The "Spirit of the Anzacs" arena spectacular has been cancelled due to low ticket sales.

    Via premier.ticketek.com.au

    Billed as "A Musical Experience Commemorating 100 Years of ANZAC Pride!" the show was to be headlined by country music star Lee Kernahan, and would have featured Jack Thompson, Lisa McCune, Jack Jones, John Schumann, Harrison Craig and Fred Smith.

    Don't worry though, Kernahan's single of the same name is still at the top of the ARIA charts.

    4. Want to find your Anzac ancestors? Just sign up for the free trial.

    Via anzacprofit.tumblr.com

    5. Don't forget to collect your Anzac coin with the paper.

    Via anzacprofit.tumblr.com

    6. Or pick yourself up this "deluxe" Anzac swag.

    Via Twitter: @AnzacProfit

    7. Slip into this comfy Anzac hoodie from Target.

    Target / Via target.com.au

    8. This has been going on for a while.

    Via realcosmeticplasticsurgery.com.au

    Feeling a little unattractive this Anzac Day? Why not invest in the "Anzac Day mateship experience" at your at REAL Cosmetic and Plastic Surgery?

    "REAL wants you to take some time with a friend to remember the courage shown by our soldiers," the surgery's website stated in 2014.

    The RSL branded the offer 'insulting'.

    9. Along with Anzac mugs, cookies and T-shirts, you can also buy some authentic Gallipoli sand.

    Via sandsofgallipoli.com.au

    "Only Sands of Gallipoli is privileged to incorporate actual sands from ANZAC Cove in its exclusive annual commemorative collections."

    "Since 2004 our respect for historical detail and reverence for the Gallipoli legend, has earned Sands of Gallipoli pride-of-place as Australia's foremost Gallipoli commemorative series. Each year our designs reflect different elements of the ANZAC experience."

    Thing is, though, not just anyone is allowed to use the word "Anzac".

    The Protection of Word "Anzac" Act 1920 states that 'no person may use the word 'Anzac', or any word resembling it, in connection with any trade, business, calling or profession or in connection with any entertainment or any lottery or art union', without written permission from the Department of Veterans Affairs. You can't even name your boat 'Anzac'.

    Anyone person caught misusing the word can be fined up to $10,200 and corporations can be fined up to $51,000.

    Of course, it could be worse

    Adam Selzer @adamselzer

    My fave thing from April 1865 papers is this Chicago Times ad: “Richmond has Fallen - and So Have Our Prices!"

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