21 Excellent Reasons To Follow Waterstones Oxford Street On Twitter
@WstonesOxfordSt show everyone else how to do social media, while teaching you everything you need to know about books.
When Waterstones dropped its apostrophe two years ago, they did it with care.
They spent a LOT of money on this totally original Christmas advert. John Lewis? Never heard of him.
They talk about books as if they're their children.
They're not afraid to use new technology to get their message across.
And are always looking out for their books.
They're always thinking about the competition.
They're masters of disguise.
But at heart, like all of us, they're trolls.
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